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Executive Assistant Joins U.S. Wheat Associates in Taipei
May 05, 2016
TAIPEI, Taiwan – U.S. Wheat Associates (USW) has hired Fiona Lee as Executive Assistant and Accountant in the organization’s office in Taipei, Taiwan. Ms. Lee will train with long-time Office Manager/Accountant Serena C. Wu, who plans to retire later in 2016. USW is the export market development organization for the U.S. wheat industry.

“Fiona’s work experience ranges from financial project management to legal matters and translation needs,” said Matt Weimar, USW’s Regional Vice President for South Asia. “These are strong assets that will certainly benefit the U.S. wheat farmers we represent and our industry and government partners in Taiwan.”

“We knew we had a difficult job to eventually replace Serena Wu,” said Ronald L. J. Lu, USW’s Country Director for Taiwan. “Serena has served this organization and our customers faithfully for more than 38 years. With her guidance over the next several months, though, we are sure Fiona will be well prepared for another long and successful tenure with U.S. Wheat Associates.”

Ms. Lee comes to USW after serving as a clerk and English secretary at a Taipei law firm and as an executive assistant at Henkel Taiwan, a large industrial products company. She worked as an investment manager with Uni-President and at the consulting firm KPMG Taipei she served on corporate finance teams related to merger and acquisition projects as well as in corporate finance risk management. Ms. Lee has a bachelor’s degree in journalism from National Cheng-Chi University, Taipei, and a master’s degree in finance from George Washington University, Washington, DC. She is fluent in Mandarin and English.

Taiwan is on average the sixth largest market for U.S. wheat, purchasing more than 15 million metric tons (more than 550 million bushels) since 1998. In each of the past two marketing years, Taiwan’s flour millers purchased about 1.0 million metric tons (MMT), or nearly 37 million bushels, of U.S. wheat. Significant hard red spring (HRS) imports reflect a need for strong gluten flour for breads, rolls and frozen dough products as well as for blending with hard red winter (HRW) to make traditional Chinese flour foods and noodles. Soft white (SW) imports, including Western White (a blend of SW and up to 20 percent club), help meet growing demand for cake, cookie and pastry flours.

USW Taipei works directly with end users and importers to help them strengthen commercial links with U.S. export companies through trade serving and technical assistance activities managed by Ron Lu and Ms. Shu-ying Yang, Asian Products/Nutrition Specialist, and by facilitating customer visits to the United States.



USW’s mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities in more than 100 countries are made possible through producer checkoff dollars managed by 18 state wheat commissions and cost-share funding provided by USDA/Foreign Agricultural Service. USW maintains 17 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six classes of U.S. wheat.
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