Taiwan Millers Team to Get Seed-to-Ship Look at U.S. Wheat Industry
July 01, 2014
For Immediate Release
Contact: Steve Mercer, Vice President of Communications, U.S. Wheat Associates, (703) 650-0251, firstname.lastname@example.org
ARLINGTON, Virginia — Flour millers in Taiwan have relied for many years on U.S. farmers to supply most of the wheat they import. Competition exists, however, and U.S. Wheat Associates (USW) knows that it is important to keep the Taiwan milling industry informed about the quality and value of U.S. wheat. That is why USW is bringing four milling executives to the United States July 6 to 15, 2014, with assistance from the North Dakota Wheat Commission, Nebraska Wheat Board, Oregon Wheat Commission and California Wheat Commission. The USDA Foreign Agricultural Service also provided funding for this trade team event.
“This visit will help us demonstrate the quality of the U.S. hard red spring (HRS), hard red winter (HRW) and soft white wheat these millers want to produce flour for healthy wheat foods,” said USW Country Director Ronald Lu, who will accompany the team. “The millers are also looking forward to learning more about U.S. hard white (HW) wheat. They currently can only import Australian white wheat that is specifically positioned for use in noodle flour and they hope to encourage farmers and grain handlers in the United States to produce more HW.”
This team will see a wide range of the U.S. wheat industry on this visit. In Fargo, ND, the focus is on HRS. Over three days in Nebraska, the team will see how farmers, breeders and seed producers are working to improve HRW and HW yield and quality. The millers will be able to see wheat move by rail and barge to export elevators in Portland, OR, where the Federal Grain Inspection Service independently inspects and certifies that the wheat being shipped meets purchase contract specifications. Finally in Woodland, CA, the California Wheat Commission will demonstrate the unique characteristics of the HRW and HW wheat grown in the state.
USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” The activities of USW are made possible by producer checkoff dollars managed by 19 state wheat commissions and through cost-share funding provided by USDA’s Foreign Agricultural Service. For more information, visit www.uswheat.org or contact your state wheat commission.
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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY - 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.
2014 Taiwan Millers Trade Team – Team Members
Vice President, Chia Fha Flour Mill
Assistant General Manager, Top Food Flour Mill
Fernando R. H. Chen
Wheat Purchasing Manager, Uni-President Flour Mill
Acting Manager of Wheat Purchasing, Lien Hwa Flour Mill
Country Director, Taiwan, U.S. Wheat Associates
Building a Whole Wheat Foods Market
Consumers in the Republic of China (Taiwan) are becoming more health-conscious and increasingly recognize that whole wheat and multi-grain products may be more nutritious and taste better than traditional bakery products made primarily from white flour. Recognizing an opportunity to increase bread consumption, USW and other USDA Foreign Agricultural Service (FAS) cooperators, with excellent support from FAS staff posted in Taiwan, developed a healthy baked goods and steamed bread promotion under the Market Access Program.
USW, the Almond Board of California, the California Raisin Administrative Committee, the Cranberry Marketing Committee and the U.S. Highbush Blueberry Council together with the Taiwan Bakers Association and the China Grain Products Research & Development Institute (CGPRDI) helped introduce new lines of bakery products targeted at consumers looking for better nutrition and health. USW and the other cooperators worked with CGPRDI to develop formulations for more than 15 healthy breads and deliver the information to professional bakers and nutritionists through a series of educational seminars, new product public events and news conferences around the country.
Within the healthy baked goods strategy, USW is also leveraging its expertise and experience with milling and baking whole wheat flours by helping the Taiwan Flour Mills Association and the Taiwan government develop protocols for whole wheat baked goods production and content. These programs are helping increase demand for wheat flour products in a mature market.
Over the past 10 years, U.S. wheat represented nearly 80 percent of Taiwan’s imports with a value estimated at more than $360 million in marketing year 2013/14 (June to May). Compared to an investment of less than $250,000 in producer and FAS funds for export market development in Taiwan, the benefits of these programs to U.S. wheat farmers and the entire supply chain from the Pacific Northwest to the northern and central plains is clear.
U.S. Wheat Sales to Taiwan
1,000 Metric Tons
(June - May)
Data current through June 19, 2014
One metric ton = 36.74 bushels