The Canadian Wheat Board (CWB) used to dominate wheat sales to Ecuador with monopoly pricing. We now compete fairly, but millers and bakers have a lingering preference for Canadian spring wheat. With USW demonstrating the benefits of soft white (SW), hard red winter (HRW) and soft red winter (SRW) through milling and baking demonstrations and a trade team visit to the United States, U.S. wheat is making a comeback. In 2012/13, Ecuador purchased nearly 199,000 MT of U.S. wheat, valued at $56.73 million, up 52 percent from 2011/12. Sales in 2013/14 are on a similar pace. That is possible because USW has funding from the Washington Grain Commission, the Idaho Wheat Commission and USDA’s Market Access Program.
In Chile, USW recognized that bakers needed new flour products to expand product lines in a growing market. Trade team visits, together with milling and baking demonstrations, are helping convince more Chilean millers to replace Canadian spring wheat with dark northern spring, HRW and SW from the Pacific Northwest while still sourcing up to 45 percent of total U.S. wheat supply from the Gulf. Chile purchased 539,000 MT of U.S. wheat in 2012/13 or about 37 percent more than in 2011/12. To date in 2013/14, Chile is on a pace to import 50 percent more U.S. wheat.