|Making a World of Difference|
Working on behalf of U.S. wheat producers, U.S. Wheat Associates (USW) maintains offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors, and government officials understand the quality, value, and reliability of U.S. hard red winter, soft red winter, hard red spring, soft white, durum, and hard white wheat.
Our activities include:
Trade Servicing. USW works directly with overseas buyers to answer questions and resolve issues in purchasing, shipping or using U.S. wheat. We also provide information through Wheat Letter (a newsletter available by e-mail and online), annual crop quality reports and seminars, updates on the U.S. wheat harvest, and various market reports prepared in the overseas offices.
For example, USW is helping overseas buyers plan for an extended closure of the Columbia Snake River System upriver from The Dalles, Oregon, from December 2010 to March 2011. Click here to read a brochure summarizing that assistance.
Technical Assistance. USW provides education and information that helps strengthen milling, storage and handling, and end-product industries in countries. In addition to sponsoring participation in technical courses, workshops and seminars, we help milling and baking schools stay current with necessary equipment and resources. We also provide personalized consulting in milling, baking, biscuit and cracker production, pasta and noodle production, and grain storage and handling.
Market Information and Analysis. USW gathers and analyzes relevant market data. Information on trade policy, standards or specifications that may affect imports, and projections for future wheat production and consumption, is shared with buyers and used to improve U.S. wheat performance.
Consumer Promotion. USW conducts selected activities with our customers to expand consumer awareness and appreciation for wheat food variety, economy and nutrition. Such activities include seminars at cooking schools, food demonstrations in stores or fairs, and media promotion campaigns.
Every year, dozens of millers, grain buyers, bakers, and wheat food processors from around the world attend marketing, risk management, or technical courses in the United States through USW sponsorships. Partnerships with respected organizations like the American Institute of Baking and Kansas State University International Grains Program in Manhattan, KS, the Northern Crops Institute in Fargo, ND, and the Wheat Marketing Center in Portland, OR, help USW fulfill its commitment to customer service.
The world-class educators at these organizations are dedicated to helping overseas customers gain knowledge about U.S. wheat that can help grow their enterprises – and gain renewed new trust in U.S. wheat.
Learn more about these partner organizations on the Web at:
Trade Team Visits
To an international grain buyer, the implied promise of U.S. wheat’s position as the world’s most reliable choice is empty without valid proof. Combined with local efforts to build productive relationships, trade team trips to the United States are a vital part of building trust in the wheat production and marketing system that backs our reliability promise. USW-sponsored visits are supported by the dedicated individuals at member state wheat commissions.
In addition, USW producer board members make intense, regional visits arranged per the organization’s bylaws to give Board members the chance to review the work of local USW offices, to learn about local milling wheat needs, and to thank milling and baking customers for their business.
To learn more, visit our Buyer's Guide.
Wheat Improvement: The Truth Unveiled
Consumers are yearning for more transparency and trust within their food “system.” In an effort to provide full scientific knowledge of how wheat has been improved, the National Wheat Improvement Committee compiled responses to Dr. William Davis’ attack on wheat breeding and related research. Responses provide scientific and historical perspective utilizing references from peer-reviewed research and input from U.S. and international wheat scientists, and are published by Washington's Best Grains.
Leveling the Playing Field
USW is dedicated to creating a level trade playing field that allows U.S. wheat producers to participate in export markets worldwide. We offer analyses, perspectives, and recommendations on trade policy issues that potentially affect export market access and have the potential to impede sales.