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ARLINGTON, Virginia — U.S. Wheat Associates (USW) welcomes Catherine Miller to its Arlington, VA, headquarters office staff as Programs and Planning Coordinator effective January 2, 2018. In this role, Miller will support programs by coordinating trade teams and short course programs with USW’s overseas offices and state wheat commissions. She will also support planning with its annual Unified Export Strategy (UES) review process. She will report to Vice President of Programs and Planning Jennifer Sydney.

“Catherine’s enthusiasm for the agricultural industry will be an asset to our work at USW,” said Sydney.

Miller joins USW after graduating cum laude from Auburn University May 2017, earning a bachelor’s degree in agriculture business and economics. A native of Virginia, she gained valuable experience as a Pathways intern for the USDA at the National Institute of Food and Agriculture (NIFA), where she developed reports for USDA supported activities in Food Safety and Climate Change and worked with the Expanded Food and Nutrition Education Program. Miller was also an active member of the Agriculture Economics Club at Auburn University and is currently a sustaining member of the National Charity League, having volunteered more than 150 hours.

USW is the wheat industry’s export market development organization working to promote all six classes of U.S. wheat in more than 100 countries. Its activities are made possible through producer checkoff dollars managed by 17 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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ARLINGTON, Virginia — U.S. Wheat Associates (USW) promotes three employees in its Arlington, Va., Headquarters. Erica Oakley is promoted to Director of Programs, Amanda Spoo is promoted to Assistant Director of Communications and Elizabeth Westendorf is promoted to Assistant Director of Policy. USW is the industry’s export market development organization representing the interest of U.S. wheat farmers in more than 100 countries.

Oakley joined USW in July 2015 as Program Manager after serving as an Associate at Humanitas Global, Washington, D.C. She also worked as a Program Associate at the Academy for Educational Development, now FHI 360, supporting a USAID Title II-funded Food and Nutrition Technical Assistance project working to strengthen food security and nutrition policies, programs and systems. Before that Oakley was a Project Associate at Washington-based Futures Group. At USW, Oakley directs and implements export market development activities, including consulting assignments, board team trips and customer conferences.

Spoo joined USW in March 2015 as a Communications Specialist after two years as Director of Communications at Kansas Pork Association, Manhattan, Kan. As an undergraduate at Kansas State University, Spoo worked three years as a Student Communications Specialist at the IGP Institute in Manhattan. At USW, Spoo manages social media outreach and assists in communications to stakeholders and overseas customers.

Westendorf joined USW in October 2014 as a Policy Specialist after working at Winrock International on a sustainable agriculture project, focusing on developing project evaluations and communications. She also served an internship at the U.S. Embassy in Phnom Penh, Cambodia, and was a World Food Prize Wallace Carver Fellow with USDA’s Economic Research Service, where she helped analyze the economic impacts of sub-therapeutic antibiotics in livestock. At USW, Westendorf helps implement USW’s plant breeding innovation, sustainability and food aid policy and provides support on a wide range of trade policy issues impacting wheat exports.

USW’s mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” Its activities are made possible by producer checkoff dollars managed by 18 state wheat commissions and through USDA Foreign Agricultural Service cost-share funding. For more information, visit www.uswheat.org or contact your state wheat commission.

Header Photo Caption: U.S. Wheat Associates (USW) promotes three employees in its Arlington, Va., Headquarters. Amanda Spoo (left) is promoted to Assistant Director of Communications, Elizabeth Westendorf (center) is promoted to Assistant Director of Policy and Erica Oakley (right) is promoted to Director of Programs.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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ARLINGTON, Virginia — On July 1, 2017, Vince Peterson became the fourth President of U.S. Wheat Associates (USW) since the organization was formed in 1980 by the merger of Great Plains Wheat and Western Wheat Associates. Peterson replaced Alan Tracy who retired as President after 20 years. Tracy will serve as a Senior Advisor with USW for the foreseeable future.

The USW President serves at the pleasure of the U.S. wheat farmers on its Board of Directors and is responsible for implementing board-directed policies and for managing staff, export market development programs and finances. The USW directors unanimously selected Peterson as the next President in November 2016.

“I am very optimistic about the long-term opportunities for U.S. wheat exports as I start my tenure as President,” said Peterson, who has been with USW for 32 years and served most recently as Vice President of Overseas Operations. “The farmers we represent produce the variety and quality of wheat needed to meet rapidly growing demand around the world. Under Alan’s leadership, and with amazing support from our farmer leaders and wheat commission members, we built a strong base of export sales and talented staff that are well prepared and strategically placed to take advantage of this opportunity.”

Looking back, Tracy said adjusting to the shift from government to mainly private importing was one of the big changes since he joined USW in 1997.

“I am proud that we are able to pass along to Vince a worldwide team that continues to provide trade and technical service that build a preference for U.S. wheat in an increasingly competitive and sophisticated world market,” Tracy said. “I am also pleased that we were able to play a role in the demise of the trade-distorting Australian Wheat Board monopoly and see the Canadian government choose an open market for its wheat industry.”

Trade policies will have an increasing influence on global wheat trade, Tracy noted. He cites the significant market distortion from excessive domestic subsidies and other policies by China, India and other developing countries that are cutting into U.S. wheat farm income.

“USW helped blow the whistle on these policies and the U.S. government is now pursuing disputes cases against China at the World Trade Organization,” he said. “Enforcement of existing trade agreement rules is vital in today’s trade environment and will grow even more important in the future.”

USW’s mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” Its activities are made possible by producer checkoff dollars managed by 18 state wheat commissions and through USDA Foreign Agricultural Service cost-share funding. For more information, visit www.uswheat.org or contact your state wheat commission.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

(Alan Tracy, left, Vince Peterson, right)

(Vince Peterson, left, Alan Tracy, right)

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ARLINGTON, Virginia — U.S. Wheat Associates (USW) announces a change to its senior staff, naming Mark Fowler as the new Vice President of Overseas Operations, following the transition of Vince Peterson to President on July 1, 2017. In this role, Fowler will be responsible for providing program and personnel direction to USW’s 15 overseas offices, as well as technical and marketing guidance in support of USW’s trade servicing activities. USW is the industry’s export market development organization, representing the interests of U.S. wheat farmers in more than 100 countries.

“My first memories growing up in a farming family were riding with my grandfather to the grain elevator with a load of wheat,” said Fowler. “I am honored to be selected to serve U.S. wheat producers and support the mission of U.S. Wheat Associates.”

Fowler is no stranger to the international milling and wheat industries. He earned a bachelor’s degree in Milling Science and Management from Kansas State University (KSU), and later returned to complete a master’s degree in Agricultural Economics. His career began as a miller first for Cargill, Inc., and then Seaboard Corp. In those roles, Fowler ran flour mills, worked on projects in several developing countries, including Ecuador, Guyana and Haiti, and also worked as a technical director of the Africa Division within Seaboard’s Overseas Group in Durban, South Africa. Later, Fowler spent 12 years back at KSU as a milling specialist and associate director at the IGP Institute, in the university’s Grain Science and Industry department.

“USW has worked closely with Mark over the years in his various capacities in milling, education, training and customer consultation work. He clearly distinguished himself by the quality of his work as well as his energy and enthusiasm for the international milling industry,” said Peterson. “Mark is a longtime friend to our industry, but in recent months I have had the opportunity to get to know him on a deeper business level and to learn how well he is respected as a manager, executive and leader by the people that he has worked with.”

Over the past decade, Fowler has also been a technical milling consultant for USW, as well as the Northern Crops Institute (NCI), allowing him to become well acquainted with many USW staff and overseas customers.

“Throughout my career, I have experienced the global impact of the milling industry from several perspectives” said Fowler. “I am excited to engage with friends and colleagues in the industry, to advance the U.S. wheat export market development mission.”

Most recently, Fowler was the President and CEO of Farmer Direct Foods, Inc. a farmer-owned, flour milling company in New Cambria, KS. In this role, Fowler gained critical senior management and executive experience, which Peterson says demonstrates that Fowler has the leadership and capabilities to manage USW’s overseas operations.

“I am fully confident that Mark will bring skills, ability and experiences that will prove extremely valuable to U.S. Wheat Associates and U.S. wheat producers in the future,” said Peterson.

USW’s mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” Its activities are made possible by producer checkoff dollars managed by 18 state wheat commissions and through cost-share funding provided by USDA’s Foreign Agricultural Service. For more information, visit www.uswheat.org or contact your state wheat commission.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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USW hired Dr. Ting Liu, Sep. 1, 2016, as Technical Specialist to provide technical support and training to demonstrate the performance qualities of U.S. wheat in production of baked goods and traditional Chinese wheat based products. Liu works from USW’s Beijing office and will regularly travel across China and the region to visit customers and provide baking assistance and technical service.

“Ting provides additional depth to the Beijing office and has the technical expertise that this position requires,” said Jeff Coey, Assistant Regional Vice President for China and Taiwan. “She is a great communicator and has already become a valued asset, translating technical documents and accompanying a recent trade team mission from the United States.

A native of Zhejiang province in east China, Liu received a doctoral degree in food science from the University of Minnesota (UMN) Twin Cities. She was advised by Dr. Gary Hou, Wheat Marketing Center technical director and wheat foods specialist, and UMN Professor Dr. Len Marquart, on developing whole wheat flour tortillas by using U.S. HRW, HRS and hard white (HW) wheat. Liu published four peer-reviewed technical papers and has presented research results at the annual meetings of both the AACC International and the Institute of Food Technologists. She remains actively involved in the AACC International Milling & Baking Division.

Liu is interested in both the scientific and culinary sides of baking, and in her brief time at USW has already attended baking training courses held by Hou and fellow USW colleagues Roy Chung and Shu-ying Yang. Her responsibilities include baking demonstrations, technical seminars and popularizing research results.

“We are very pleased to have Liu with us to represent USW at Chinese and regional conferences, and provide the technical support our customers need,” said Coey.

Dr. Ting Liu

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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USW is pleased to announce that Ben Conner has been promoted to Director of Policy to lead the USW policy team’s efforts and manage relations with wheat value chain organizations.

Current USW Vice President of Policy Dalton Henry will depart USW on Dec. 30, 2016, to take a position as Legislative Director for U.S. Congressman-Elect Roger Marshall. Henry will have the opportunity to work on policy affecting his home district in Kansas.

“We recognize that this is an opportunity Dalton should not pass up and, while we will miss him at USW, we congratulate him and thank him for his service to wheat farmers in Kansas and across the United States,” said USW President Alan Tracy. “Trade policy is a critical part of our mission to open new overseas markets and Ben is well prepared to take up to the challenge. With Policy Specialist Elizabeth Westendorf focusing on food aid, innovative breeding and production policies and other areas, our policy team will keep advancing our aggressive USW trade policy agenda.”

Conner joined USW in 2014 as Assistant Director of Policy at the organization’s Headquarters Office in Arlington, VA, after spending five years working in agriculture and trade policy in the office of U.S. Sen. Mike Johanns. He also has extensive academic experience in international affairs and agricultural economics. For more information, visit https://bit.ly/1mW1Hgq.

Ben Conner

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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ARLINGTON, Virginia — At their fall meeting Nov. 5, 2016, in Denver, CO, the U.S. Wheat Associates (USW) Board of Directors unanimously selected Vince Peterson as the next President of the organization replacing Alan T. Tracy, who plans to retire in July 2017. Peterson currently serves as USW Vice President of Overseas Operations. USW is the industry’s export market development organization, representing the interests of U.S. wheat farmers in more than 100 countries.

“First I want to thank the board for their confidence in me following the great work that Alan has done leading this organization for the last 20 years,” Peterson told the farmer directors. “This day would not be possible for me without the work and support of all the overseas staff and my colleagues here in our U.S. offices. I want all of them and the board to know that I will do all I can to continue this organization’s strong service to American wheat farmers and their overseas customers.”

“Protecting and expanding export demand for wheat has always been critical, but never more so than in this depressed market,” said 2016/17 USW Chairman Jason Scott, a wheat farmer from Easton, MD. “The entire board believes that Vince Peterson is the right person at the right time to fill the President’s position after Alan retires. He has spent his entire career in the grain trade and has been a steady hand directing overseas marketing efforts for USW over the last 31 years. This also represents a very practical way to make this transition.”

After Tracy informed the board in July 2016 of his intention to retire, Scott formed a search committee and appointed USW Past Chairman Brian O’Toole, a wheat farmer from Crystal, ND, as its chair.

“During our initial meetings, the committee decided to focus the search for Alan’s replacement inside the wheat industry,” O’Toole said. “Vince expressed his interest in the position and it quickly became clear that he was the most qualified candidate with obvious respect across the entire wheat industry. The committee voted unanimously to recommend him to the directors, and they agreed with us.”

“From the start of this process I expressed my hope that this would be a smooth transition,” Tracy said. “Vince has been one of my senior staff colleagues from the time I accepted this position in 1997 and I had no hesitation recommending him as my replacement. We will have plenty of time to look back at my work here, but for now I offer my sincere congratulations to Vince and I look forward to working with him and the board to make sure this organization doesn’t miss a beat.”

USW’s mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” Its activities are made possible by producer checkoff dollars managed by 19 state wheat commissions and through cost-share funding provided by USDA’s Foreign Agricultural Service. For more information, visit www.uswheat.org or contact your state wheat commission.

Header Photo Caption: Wheat Export Organization Announces Leadership Transition for 2017. U.S. Wheat Associates (USW) Board of Directors selected Vince Peterson (far left) as the next President of the organization at their fall meeting Nov. 5, 2016, in Denver, Colo. Peterson, who currently serves as Vice President of Overseas Operations, will replace Alan T. Tracy (second from right) who will retire in July 2017 after 20 years as USW President. They join USW Chairman Jason Scott (second from left), a wheat growers from Easton, Md., and Past Chairman Brian O’Toole (far right), a wheat growers from Crystal, N.D., who chaired a selection committee.

 

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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ARLINGTON, Virginia — U.S. Wheat Associates (USW) has hired Boyuan Chen as Country Director in the organization’s Taipei, Taiwan, office. Starting Nov. 1, 2016, Chen will manage U.S. wheat market development programs and USW’s business and government relationships in a market that imports on average about 38 million bushels of U.S. wheat every year. Chen will replace long-time Country Director Ron Lu, who is transitioning to retirement at the end of 2016 after 33 years with USW.

“Boyuan Chen is an ideal manager for this position who will draw from 20 years of experience in food and feed commodity procurement with Uni-President Enterprises,” said USW Regional Vice President Matt Weimar. “He joins our history of strong leadership since Western Wheat Associates opened an office in Taipei more than 50 years ago. By helping Taiwan’s flour millers and wheat foods industry constantly improve their products, we have developed very loyal customers for U.S. dark northern spring, soft white and hard red winter wheat farmers.”

After three years in banking, Chen started with Uni-President, Asia’s largest food production corporation, in 1997 as a grain market analyst and gained experience in the company’s soybean procurement group. In 2001, he moved up to assistant chief of the company’s Taipei procurement section working closely with the Taiwan Flour Mills Association (TFMA), the Taiwan Feed Industry Association and the Taiwan Vegetable Oil Manufacturers Association. Chen’s last position with Uni-President was as section chief of import affairs from 2009 to 2016. He earned a bachelor’s degree in Agricultural Economics from National Taiwan University, Taipei, in 1989, and a master’s degree in Financial Management from Syracuse University in 1994.

USW is the industry’s market development organization working in more than 100 countries. Its mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” The activities of USW are made possible by producer checkoff dollars managed by 19 state wheat commissions and through cost-share funding provided by USDA’s Foreign Agricultural Service. For more information, visit www.uswheat.org or contact your state wheat commission.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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TAIPEI, Taiwan – U.S. Wheat Associates (USW) announces the retirement of two long-time associates from its Taipei Office. After 33 years of service, Ronald L. J. Lu is stepping down as Country Director, and Serena Wu is retiring her post as Office Manager and Accountant after 38 years of service.

“Today, per capita wheat consumption in Taiwan has exceeded that of rice. It is a market that prefers the quality and reliability of U.S. wheat and Ron and Serena have played key roles in that success,” said USW Regional Vice President Matt Weimar, who oversees operations in South Asia, China, Hong Kong and Taiwan. “USW has a strong presence in Taiwan, across all sectors and entities in the food industry because of their dedication and commitment representing U.S. wheat farmers.”

Lu joined USW in 1983 as a technical specialist and was appointed country director in 2004. During his tenure, Lu worked directly with end users and importers to help them strengthen commercial links with U.S. export companies through trade servicing, technical assistance and promotional activities. From 2007 to 2009, Lu served as the chairman of the China Grain Products Research and Development Institute (CGPRDI). During his USW career, he has facilitated countless customer and trade team visits to the United States, including the biennial Agricultural Trade Goodwill Mission during which the Taiwan Flour Mills Association (TFMA) traditionally signs letters of intent to purchase U.S. wheat during the following two marketing years. Lu will remain with USW through the end of 2016 providing ongoing assistance as a Senior Advisor.

“Over these many years, Ron has added value to every level of USW’s work in Taiwan — from improving and creating the finest wheat food products for consumers to strengthening the long standing trade relationship between Taiwan and the United States,” said USW Vice President of Overseas Operations Vince Peterson. “Through his steady efforts and successes, he has made immeasurable contributions to both the wheat food industry in Taiwan and the U.S. wheat production and export industries.”

“By hosting so many public introductions of those new wheat food products with his customers and educational partners, Ron truly has been the face of U.S. wheat in Taiwan,” said Weimar.

Wu joined USW in 1978 serving as a personal assistant to the country director and overseeing daily office operations. Her responsibilities ranged from budget development and program management to finances and translations. She had an important role in planning conferences, seminars and meetings for the Taipei office, including arranging travel for office staff, consultants and trade cooperators.

“With an ever-engaging smile and upbeat attitude, Serena has been a constant element in producing and molding USW’s activities into a highly successful program for Taiwan,” said Peterson. “She has been indispensable and the wheat-related industries on both sides of the Pacific owe her a huge thank you for her dedication, service and for bringing us all together.”

Taiwan is on average the sixth largest market for U.S. wheat, purchasing more than 15 million metric tons (more than 550 million bushels) since 1998. In each of the past two marketing years, Taiwan’s flour millers purchased about 1.0 million metric tons (MMT), or nearly 37 million bushels, of U.S. wheat.

USW’s mission is to “develop, maintain and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities in more than 100 countries are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by USDA/Foreign Agricultural Service. USW maintains 17 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six classes of U.S. wheat.

Header Photo Caption: Ron Lu and Serena Wu with USW colleagues at the USW Taipei Office 50th Anniversary event in April 2016. (L to R): Steve Mercer, Vice President of Communications; Shu-Ying “Sophia” Yang, Asian Products/Nutrition Technologist; Erica Oakley, Program Manager; Serena Wu, Office Manager and Accountant; Fiona Lee, Executive Secretary and Accountant; Matt Weimar, Regional Vice President; and Ronald Lu, Country Director.

Caption: USW staff recently hosted a dinner honoring Ron and Serena’s many years of service. (L to R): Ronald Lu, Country Director; Kevin McGarry, Vice President of Finance; Serena Wu, Office Manager and Accountant; and Matt Weimar, Regional Vice President.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

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ARLINGTON, Virginia – U.S. Wheat Associates (USW) is pleased to announce that Rutger Koekoek is promoted from marketing specialist to regional marketing director for Europe. Koekoek joined USW in 2009 and is based in the organization’s regional office in Rotterdam, The Netherlands. USW is the export market development organization for U.S. wheat farmers.

“We are recognizing Rutger’s work and his successful performance over the past several months filling this regional role as our long-time director Goris van Lit transitioned to retirement,” said USW Regional Vice President Ian Flagg. Flagg manages USW staff and all market development activities in Europe, the Middle East and North Africa from Rotterdam.

Europe continues to be an important regional market for U.S. wheat. It is the largest export market for northern durum and Desert Durum® and flour millers frequently import U.S. hard red spring (HRS) wheat to blend with locally-produced “soft” wheat.

Before joining USW, Koekoek worked in seed sales and marketing management first with Delta and Pine Land in its Netherlands office. Koekoek managed sales and marketing of cotton seed in Europe and directly managed Delta and Pine Land’s Turkish subsidiary. Koekoek also worked as a marketing product manager for Dutch vegetable seed producer De Ruiter Seeds, where he steered the development and product lifecycle for pepper and eggplant varieties.

Koekoek received a bachelor’s degree in International Management at the Rotterdam Business School and a master’s degree in Agricultural Economics and Marketing from Wageningen Agricultural University.

USW’s mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities in more than 100 countries are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by USDA/Foreign Agricultural Service. USW maintains 17 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six classes of U.S. wheat.

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Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.