• Facebook
  • Twitter
  • Vimeo
  • LinkedIn
  • SUBSCRIBE
  • MEMBER LOGIN
U.S. Wheat Associates
  • Our Story
    • About USW
    • Dependable People. Reliable Wheat.
    • Board of Directors
    • Staff Directory
    • Office Locations
  • Market Information
    • Market Information
    • Price Reports
    • Price Charting Tools
    • Supply and Demand
    • Commercial Sales
  • Crop Quality
    • Crop Quality
    • Harvest Reports
    • Hard Red Winter
    • Hard Red Spring
    • Hard White
    • Soft White
    • Soft Red Winter
    • Durum
  • Working With Buyers
    • Working With Buyers
    • Customer Conferences
    • Wheat Classes
    • Wheat Glossary
    • Wheat Grade Factors
    • How to Buy
    • Ask the Expert
    • Resources
  • Who We Represent
    • Who We Represent
    • Board Meetings
    • State Wheat Commissions
    • Partners
    • Trade Activities
  • Policy
    • Policy
    • Trade Negotiations
    • Trade Barriers
    • Innovation and Sustainability
    • Food Security and Assistance
    • Public–Private Partnership
  • News
    • Newsroom
    • Wheat Letter Blog
    • News Releases
    • Videos
  • Search
  • Menu Menu
You are here: News Releases1
USW Announcements, Wheat Export Supply System

New Film Features the Dependable People Who Maintain U.S. Wheat Export Reliability

Behind the scenes on “Wholesome: The Journey of U.S. Wheat” which shows how the industry maintains U.S. wheat export reliability.

ARLINGTON, Virginia — U.S. Wheat Associates (USW) has created a new film titled “Wholesome: The Journey of U.S. Wheat” that shows how the dependable people along the export supply system maintain the U.S. wheat export reliability and its wholesome character. USW will premiere the film at 1:00 p.m. EST, Tuesday, Jan. 12, 2021, on its Facebook page at this link: https://bit.ly/WholesomePremiere. 

“In our organization’s mission to promote U.S. wheat exports, our representatives focus on the consistently high quality of our supplies,” said USW Vice President of Communications Steve Mercer. “Through this film, the people at every step of the journey to export tell their own stories about how they thoughtfully produce new varieties, care for the land and the crop, and handle the wheat responsively to ensure it meets customer needs. This is an educational program that makes the stunning beauty of the land and the emotional attachment of these dependable people to the industry a key part of the story.”

The 25-minute film was produced in cooperation with the USDA Foreign Agricultural Service and Federal Grain Inspection Service, state wheat commissions, local elevators and export elevators. It will be available to 13 overseas USW offices for use at seminars, courses and trade events and serve as the foundation of new messages informing world wheat buyers and users about U.S. wheat export reliability and quality throughout 2021.

“In 2020, we celebrated our 40th year operating as U.S. Wheat Associates by telling our authentic story—that behind the world’s most reliable supply of wheat are the world’s most dependable people,” Mercer said. “Functional quality is a crucial part of that reliability and the people play such an important role in maintaining quality, we wanted them to help remind our customers about why U.S. wheat is so valuable.”

USW will also produce individual short subject programs covering chapters featured in the film. Each of these programs will be available for viewing later this year on the USW website, www.uswheat.org, and on the organization’s Vimeo page at https://vimeo.com/uswheatassociates.

U.S. Wheat Associates’ (USW) is to “develop, maintain, and expand international markets to enhance wheat’s profitability for U.S. wheat producers and its value for their customers.” USW activities in more than 100 countries are made possible through producer checkoff dollars managed by 17 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service. USW maintains 15 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six U.S. wheat classes. For more information, visit www.uswheat.org.

###

January 5, 2021/by Erica Oakley
Share this
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
https://www.uswheat.org/wp-content/uploads/2021/07/Wholesome-Premiere-Release-Header.jpg 570 1104 Erica Oakley https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Erica Oakley2021-01-05 19:26:352022-01-19 12:45:00New Film Features the Dependable People Who Maintain U.S. Wheat Export Reliability

Quick Links

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

Related News Releases

USW and NAWG logos, addresses and Joint Statement header
Joint Statement with NAWG

Wheat Industry Applauds Administration’s Nomination of Alexis Taylor

Arlington, Va. – Today, President Biden announced the nomination of Alexis Taylor to serve…
MORE
May 13, 2022
https://www.uswheat.org/wp-content/uploads/Header-Joint-Statement-with-NAWG.png 1710 3420 Steve Mercer https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Steve Mercer2022-05-13 15:27:552022-05-18 14:30:59Wheat Industry Applauds Administration’s Nomination of Alexis Taylor
USW and NAWG logos, addresses and Joint Statement header
Food Aid, Joint Statement with NAWG

Wheat Industry Applauds USDA Food Aid Support

Washington, D.C.  – The National Association of Wheat Growers (NAWG) and U.S. Wheat Associates…
MORE
April 27, 2022
https://www.uswheat.org/wp-content/uploads/Header-Joint-Statement-with-NAWG.png 1710 3420 Steve Mercer https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Steve Mercer2022-04-27 17:28:382022-05-18 14:32:06Wheat Industry Applauds USDA Food Aid Support

Stay up to date on wheat industry news!

SUBSCRIBE

Think Farm Export Programs Don’t Matter? Think Again.

GET THE REST OF THE STORY

Our Story

  • About USW
  • Dependable People. Reliable Wheat.
  • Board of Directors
  • Staff Directory
  • Office Locations

Market Information

  • Market Information
  • Price Reports
  • Price Charting Tools
  • Supply and Demand
  • Commercial Sales

Crop Quality

  • Crop Quality
  • Harvest Reports
  • Hard Red Winter
  • Hard Red Spring
  • Hard White
  • Soft White
  • Soft Red Winter
  • Durum

Working with Buyers

  • Working With Buyers
  • Customer Conferences
  • Wheat Classes
  • Wheat Glossary
  • Wheat Grade Factors
  • How to Buy
  • Ask the Expert
  • Resources

Who We Represent

  • Who We Represent
  • Board Meetings
  • State Wheat Commissions
  • Partners
  • Trade Activities

Policy

  • Policy
  • Trade Negotiations
  • Trade Barriers
  • Innovation and Sustainability
  • Food Security and Assistance
  • Public-Private Partnership

News

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

DTN Wheat Detail
DTN Corn Detail

2008-2013 U.S. Wheat Associates. All Rights Reserved
Privacy Policy | Non-Discrimination Statement

Scroll to top