• Facebook
  • Twitter
  • Vimeo
  • LinkedIn
  • SUBSCRIBE
  • MEMBER LOGIN
U.S. Wheat Associates
  • Our Story
    • About USW
    • Dependable People. Reliable Wheat.
    • Board of Directors
    • Staff Directory
    • Office Locations
  • Market Information
    • Market Information
    • Price Reports
    • Price Charting Tools
    • Supply and Demand
    • Commercial Sales
  • Crop Quality
    • Crop Quality
    • Harvest Reports
    • Hard Red Winter
    • Hard Red Spring
    • Hard White
    • Soft White
    • Soft Red Winter
    • Durum
  • Working With Buyers
    • Working With Buyers
    • Customer Conferences
    • Wheat Classes
    • Wheat Glossary
    • Wheat Grade Factors
    • How to Buy
    • Ask the Expert
    • Resources
  • Who We Represent
    • Who We Represent
    • Board Meetings
    • State Wheat Commissions
    • Partners
    • Trade Activities
  • Policy
    • Policy
    • Trade Negotiations
    • Trade Barriers
    • Innovation and Sustainability
    • Food Security and Assistance
    • Public–Private Partnership
  • News
    • Newsroom
    • Wheat Letter Blog
    • News Releases
    • Videos
  • Search
  • Menu Menu
You are here: Wheat Letter Blog 1
Foreign Agricultural Service, Marketing and Trade Conferences, USW Announcements

USW Holds First South and Southeast Asian Marketing Conference Since 2012

Photo of a panel discussion at the USW South and Southeast Asia Marketing Conference.

U.S. Wheat Associates (USW) in cooperation with the USDA Foreign Agricultural Service welcomed close to 200 guests to a South and Southeast Asian Marketing Conference May 9 to 11 in Phuket, Thailand. This was the first such conference in that region since 2012 and comes at a challenging time for the milling and wheat foods business.

Demonstrating Partnership

“It was great to have everyone back together again,” said Joe Sowers, USW Regional Vice President. “Our regional milling and baking customers are dealing with a lot of uncertainty and market volatility and the pandemic limited our direct service work for a long time, so this is another way for us to demonstrate our commitment to them and why U.S. wheat remains important to their businesses.”

The conference theme, “Building Prosperity Through Partnership,” and presentations reminded customers that USW is committed to being a steadfast partner in both challenging and stable times. The program provided perspective on geopolitical and market forces shaping the regional wheat food industry, an early look at the 2023 U.S. wheat crop, and reports from millers in several South and Southeast Asian countries, including Antonina Sio, Assistant Vice President and General Manager of San Miguel Flour Mills in Batangas, Philippines.

Value in Networking

“I am attending the conference to learn more about the industry, the trends and what’s happening all over the world and, at the same time, to collaborate and network with my counterparts around the region,” Sio said.

Those millers expressed hope that flour demand will grow in the future based on population growth and changing economic factors. To give millers and bakers additional tools to help achieve that growth, USW included technical presentations on using solvent retention capacity analysis to select specific flours that perform best for specific end uses.

“The experience that we gain by learning from Mr. Roy Chung and from conferences like this gives us a lot of knowledge so we can improve our baking skills and improve products for our customers,” said Daniel Tay, Founder of Foodnostics in Singapore.

Darren Padget stands in front of a panel with a photo of his hand with his calculation of how much bread can be made from wheat grown on his farm at the South And Southeast Asian Marketing Conference.

Growing Wheat is Dirty Work. Presenting to the South and Southeast Asian Marketing Conference May 10, USW Past Chairman Darren Padget, a wheat farmer from Grass Valley, Ore., shared how he calculated (in his own way), how many loaves of bread can be made from the wheat he produces every year on his farm.

Thanks to Sponsors

Several USW farmer board members travelled to Phuket to participate in the conference, as did representatives from sponsoring organizations including the Idaho Wheat Commission, Nebraska Wheat Board, North Dakota Wheat Commission, Oregon Wheat Commission, and Washington Grain Commission. Additional funding was provided by Agrex, Inc., Bunge, Cargill, CHS, CoBank, Columbia Grain, Pacificor, LLC, United Grain Corp., and Viterra.

May 11, 2023/by Steve Mercer
Share this
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
https://www.uswheat.org/wp-content/uploads/SSEMAC-panel-1.jpg 664 1200 Steve Mercer https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Steve Mercer2023-05-11 06:43:032023-05-11 06:43:03USW Holds First South and Southeast Asian Marketing Conference Since 2012

Wheatletter Sidebar

Quick Links

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

Wheat Letter Related Blogs

Educational Partnerships, Grain Science, Plant Breeding Innovation

USW Policy Team Engages Australian Industry on Collaboration Opportunities

U.S. Wheat Associates (USW) Director of Trade Policy Peter Laudeman recently returned from…
MORE
June 2, 2023
https://www.uswheat.org/wp-content/uploads/Bede-Burkes-farm-near-Tamworth-NSW-Australia.-scaled.jpg 1209 2560 Ralph Loos https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Ralph Loos2023-06-02 06:35:162023-06-02 10:49:06USW Policy Team Engages Australian Industry on Collaboration Opportunities
A green field of wheat on a sunny day with a windmill on the horizon. Photo by Phil Westra.
Wheat Industry News

Wheat Industry News

News and Information from Around the Wheat Industry Speaking of Wheat “CBOT wheat futures…
MORE
May 25, 2023
https://www.uswheat.org/wp-content/uploads/Northeast-Colorado-Wheat-Field-May-2023.jpg 383 716 Steve Mercer https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Steve Mercer2023-05-25 00:08:362023-05-25 00:09:01Wheat Industry News

Stay up to date on wheat industry news!

SUBSCRIBE

Think Farm Export Programs Don’t Matter? Think Again.

GET THE REST OF THE STORY

Our Story

  • About USW
  • Dependable People. Reliable Wheat.
  • Board of Directors
  • Staff Directory
  • Office Locations

Market Information

  • Market Information
  • Price Reports
  • Price Charting Tools
  • Supply and Demand
  • Commercial Sales

Crop Quality

  • Crop Quality
  • Harvest Reports
  • Hard Red Winter
  • Hard Red Spring
  • Hard White
  • Soft White
  • Soft Red Winter
  • Durum

Working with Buyers

  • Working With Buyers
  • Customer Conferences
  • Wheat Classes
  • Wheat Glossary
  • Wheat Grade Factors
  • How to Buy
  • Ask the Expert
  • Resources

Who We Represent

  • Who We Represent
  • Board Meetings
  • State Wheat Commissions
  • Partners
  • Trade Activities

Policy

  • Policy
  • Trade Negotiations
  • Trade Barriers
  • Innovation and Sustainability
  • Food Security and Assistance
  • Public-Private Partnership

News

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

DTN Wheat Detail
DTN Corn Detail

2008-2013 U.S. Wheat Associates. All Rights Reserved
Privacy Policy | Non-Discrimination Statement

Scroll to top