As the industry’s export market development organization, U.S. Wheat Associates (USW) promotes the specific benefits of all six classes of U.S. wheat in competitive markets and works to demonstrate the functional quality, value and reliability of U.S. wheat. USW has an undisputed reputation for transparency and dedication to service. USW strives to be a valuable resource and partner to our export customers, in ways that provide a significant return on farmer and federal investment in wheat export market development.
Recent examples of our work are shared below. Please check back regularly for new success stories.
It can be an uphill battle to convince milling wheat buyers to opt for premium-priced, but better performing, U.S. wheat. Long-term investments funded by wheat...MORE DETAILS
In Colombia, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is helping increase demand for flour made from U.S. hard red winter (HRW)...MORE DETAILS
Vietnam’s flour millers annually import a total of more than 1.8 million metric tons (MMT) of milling wheat and wheat consumption is projected to grow by 4...MORE DETAILS
Because no two crops are alike, the world’s flour millers, bakers and wheat food processors must have some assurance that the wheat they buy will meet their...MORE DETAILS