As the industry’s export market development organization, U.S. Wheat Associates (USW) works to demonstrate the functional quality, value and reliability of all six classes of U.S. wheat. USW has an undisputed reputation for transparency and dedication to service. The organization strives to be a valuable resource and partner to our export customers in ways that provide a significant return on farmer and federal investment in wheat export market development.
Recent examples of our work are shared below. Please check back regularly for new success stories.
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Crop Quality Seminars Create Ideal Environment for South Asian Wheat Export Sales
Fully disclosing the quality of new wheat crops is an effective trade service activity for…
U.S. Wheat Associates Fighting Canadian Wheat Dominance in Ecuador
Ecuador’s per capita consumption of wheat foods has rapidly increased in recent years, supported…
Preparing Nigerian Millers to Import More U.S. Wheat Again
In 2018/19, U.S. Wheat Associates (USW) earned back a portion of its business in Nigeria through…
Pasta Represents New, Growing Opportunity for High-Protein U.S. Wheat in Egypt
The competitive situation in Egypt’s large wheat import market for subsidized bread led USDA…
Export Promotion Partnership Helps Expand Demand for U.S. Wheat in Guatemala
The export market development programs administered by USDA’s Foreign Agricultural Service…
U.S. Wheat Market Share Grows in Korean Noodle Market
Noodles are the staple product in South Korea that represent more than 50 percent of Korean…
Trade Service Improves U.S. Wheat Import Opportunity in Morocco
USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) works closely with…
Building Chinese Demand for U.S. Soft White Wheat
Cake and pastry consumption in the People’s Republic of China is growing but millers there…
USW Training Achievement Supports Long-Term U.S. Wheat Promotion in China
The popularity of non-traditional baked goods like chewy breads, cookies and fluffy cakes is…