As the industry’s export market development organization, U.S. Wheat Associates (USW) promotes the specific benefits of all six classes of U.S. wheat in competitive markets and works to demonstrate the functional quality, value and reliability of U.S. wheat. USW has an undisputed reputation for transparency and dedication to service. USW strives to be a valuable resource and partner to our export customers, in ways that provide a significant return on farmer and federal investment in wheat export market development.
Recent examples of our work are shared below. Please check back regularly for new success stories.
Trade Service, Technical Support Protect Soft White Wheat Exports to Korea
Perceptions of wheat flour quality can be difficult to change. Korean flour millers, for example, traditionally judge U.S. soft white (SW) wheat quality based on...
MORE DETAILS
Wheat Quality Improvement Programs Support U.S. Wheat Value Proposition
U.S. wheat is seldom the least-cost option for importers, but it has a reputation for quality that adds critical value. Recognizing that quality starts with the...
MORE DETAILS
Spreading Success through Service: USW Helps Establish Noodle Market in Cameroon
U.S. Wheat Associates (USW), a cooperator with USDA’s Foreign Agricultural Service (FAS) built a large and loyal market for U.S. hard red winter (HRW) wheat in...
MORE DETAILS
Technical Assistance Helps Displace Competition in Guyana’s Wheat Market
While U.S. farmers supply nearly 80 percent of wheat imports into the Caribbean region, some importing countries have traditionally preferred Canadian wheat,...
MORE DETAILS
Market Development Funding Helps Position U.S. Wheat as a Better Choice in Vietnam
With Vietnamese wheat imports projected to increase 40 percent in the next 10 years, USDA Foreign Agricultural Service (FAS) cooperator U.S. Wheat Associates...
MORE DETAILS