U.S. Wheat Associates (USW) is excited that so many people around the world have seen the new film titled “Wholesome: The Journey of U.S. Wheat,” which had its premiere on Jan. 12, 2021, on the USW Facebook page. The film is also available for viewing online on Vimeo at https://bit.ly/WholesomeTheJourneyofUSWheat.
USW produced the 23-minute film in cooperation with the USDA Foreign Agricultural Service and Federal Grain Inspection Service, state wheat commissions, local elevators and export elevators. It is now available to USW’s 13 overseas offices and is the foundation of USW’s messages to world wheat buyers and users about U.S. wheat export quality throughout 2021.
“The people at every step of U.S. wheat’s journey to export featured in the film tell their own stories about how they thoughtfully produce new varieties, care for the land and the crop, and handle the wheat responsively to ensure it meets customer needs,” said USW Vice President of Communications Steve Mercer. “Functional quality is a crucial part of the reliable U.S. wheat supply and the people play such an important role in maintaining quality, so we wanted them to help remind our customers about why U.S. wheat is so valuable.”
USW has also produced individual short subject programs covering chapters featured in the film. Each of these programs will be available for viewing on the USW website.