As the industry’s export market development organization, U.S. Wheat Associates (USW) promotes the specific benefits of all six classes of U.S. wheat in competitive markets and works to demonstrate the functional quality, value and reliability of U.S. wheat. USW has an undisputed reputation for transparency and dedication to service. USW strives to be a valuable resource and partner to our export customers, in ways that provide a significant return on farmer and federal investment in wheat export market development.
Recent examples of our work are shared below. Please check back regularly for new success stories.
Export Promotion Partnership Helps Expand Demand for U.S. Wheat in Guatemala
The export market development programs administered by USDA’s Foreign Agricultural Service are highly successful partnerships with U.S. farmers, ranchers,...
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U.S. Wheat Market Share Grows in Korean Noodle Market
Noodles are the staple product in South Korea that represent more than 50 percent of Korean wheat food consumption. For many years, manufacturers have preferred...
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Trade Service Improves U.S. Wheat Import Opportunity in Morocco
USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) works closely with government agencies, both domestic and foreign, to ensure that free...
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Building Chinese Demand for U.S. Soft White Wheat
Cake and pastry consumption in the People’s Republic of China is growing but millers there struggle to produce the best flour for their customers. By...
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USW Training Achievement Supports Long-Term U.S. Wheat Promotion in China
The popularity of non-traditional baked goods like chewy breads, cookies and fluffy cakes is rapidly growing in the People’s Republic of China. To help build a...
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