• Facebook
  • Twitter
  • Vimeo
  • LinkedIn
  • SUBSCRIBE
  • MEMBER LOGIN
U.S. Wheat Associates
  • Our Story
    • About USW
    • Dependable People. Reliable Wheat.
    • Board of Directors
    • Staff Directory
    • Office Locations
  • Market Information
    • Market Information
    • Price Reports
    • Price Charting Tools
    • Supply and Demand
    • Commercial Sales
  • Crop Quality
    • Crop Quality
    • Harvest Reports
    • Hard Red Winter
    • Hard Red Spring
    • Hard White
    • Soft White
    • Soft Red Winter
    • Durum
  • Working With Buyers
    • Working With Buyers
    • Customer Conferences
    • Wheat Classes
    • Wheat Glossary
    • Wheat Grade Factors
    • How to Buy
    • Ask the Expert
    • Resources
  • Who We Represent
    • Who We Represent
    • Board Meetings
    • State Wheat Commissions
    • Partners
    • Trade Activities
  • Policy
    • Policy
    • Trade Negotiations
    • Trade Barriers
    • Innovation and Sustainability
    • Food Security and Assistance
    • Public–Private Partnership
  • News
    • Newsroom
    • Wheat Letter Blog
    • News Releases
    • Videos
  • Search
  • Menu Menu
You are here: Wheat Letter Blog 1
Hard Red Spring, Technical Service Activities

The Science Behind Promoting U.S. Wheat

Originally printed in Dakota Gold, June 2019, Volume 35, No. 3; Reprinted with permission from the North Dakota Wheat Commission

In May, Dr. Senay Simsek, Professor and Wheat Quality Specialist with North Dakota State University (NDSU), traveled to the Philippines and Indonesia with U.S. Wheat Associates (USW) to meet with millers and end-users of U.S. wheat. The objective of the visits and seminars was to provide technical assistance to mills to improve their efficiency to produce flour that meets their local needs. USW staff included Peter Lloyd, Andres Saturno Eguren, Ivan Goh, Joe Sowers and Matt Weimar.

The seminars and technical visits to the mills were intense, and included presentations on Cereal Chemistry at the Mill, Biochemistry Behind Solvent Retention Capacity (SRC), and Food Safety in the Mill and Understanding Mycotoxins. These presentations are likely baffling to any that don’t have a cereal chemistry or cereal science degree, so it may be hard to understand how this type of activity helps U.S. wheat producers.

Wheat milling and baking with flour may seem like simple, straight forward tasks, but in reality, getting the correct flour from various classes and grades of wheat that corresponds into the end-use products consumers want is a complicated task.

“Dr. Simsek presents information to overseas millers and bakers that gives them an advantage in producing superior products,” says Joe Sowers, USW Regional Vice President for the Philippines and Korea. “The Philippine wheat foods industry is expanding very quickly, creating a huge demand for training and information. Dr. Simsek’s specialized expertise of HRS [hard red spring] is incredibly useful for the Philippine millers and bakers. She offers a depth of knowledge in cereal chemistry useful to the most experienced miller and baker while still accessible to newer entrants to the industry.”

All of the seminars, meetings and trainings were arranged by U.S. Wheat Associates.

Over a century of investment in HRS breeding has yielded an ideal raw material for Philippine baked goods while nearly 60 years of market development work has helped make it the largest foreign market in the world for the class. In 2018/19, the Philippines imported 68 million bushels of HRS, a historic record for any country in the world. Total U.S. sales of all wheat classes to the Philippines were almost double that at 120 million bushels.

Sales of HRS into Indonesia are not quite as robust due to a strong U.S. dollar and low flour prices. However, successes by USW in familiarizing the milling industry with the U.S. marketing system and gaining confidence in U.S. grain inspection protocols have led to average annual total wheat sales exceeding 35 million bushels, up nearly five-fold from the previous 5-year average. HRS sales last year were about 7 million bushels.

Matt Weimar, USW Regional Vice President for South Asia sees potential for growth of HRS sales. “We are optimistic that current economic and demographic trends will increase disposable income and consumer interest in higher quality end products, which often involve using HRS,” says Weimar. “Also, the Indonesian industry is quite different from others. The bread baking industry is dominated by thousands of small entrepreneurs, which represent about 65% of the bread market and their mixing equipment isn’t ideal for handling HRS.”

USW is working diligently through training programs such as this and targeted short courses to show customers the benefits of using U.S. wheat. Programs carried out by USW helps U.S. producers gain and maintain a foothold in some of the most competitive wheat markets in the world.

Header Photo Caption: Dr. Simsek (middle) discusses bread quality in Indonesia.

June 27, 2019/by actualize
Share this
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
https://www.uswheat.org/wp-content/uploads/2021/07/Dr.-Simsek-in-IN-Header-Photo.png 570 1104 actualize https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png actualize2019-06-27 13:47:372019-06-27 13:47:37The Science Behind Promoting U.S. Wheat

Wheatletter Sidebar

Quick Links

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

Wheat Letter Related Blogs

Photo from 2022 of a wheat field in southwestern Kansas to illustrate challenges to be seen on the Hard Winter Wheat tour.
Hard Red Winter, Wheat Production and Harvest

What New Information Will the Hard Winter Wheat Tour Add?

With wheat now firmly among the world’s top media stories, attention this week turns to Kansas…
MORE
May 16, 2022
https://www.uswheat.org/wp-content/uploads/SW-Kansas-Chisel-Plowed-Field-Kansas-Wheat.jpg 570 1104 Steve Mercer https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Steve Mercer2022-05-16 11:14:352022-05-17 11:21:27What New Information Will the Hard Winter Wheat Tour Add?
Freight Markets Export Elevator
Wheat Industry News

Wheat Industry News

Recent news and highlights from around the U.S. wheat industry. Speaking of Wheat “The…
MORE
May 12, 2022
https://www.uswheat.org/wp-content/uploads/P1050373.jpg 1536 2048 Steve Mercer https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Steve Mercer2022-05-12 10:26:132022-05-12 11:09:39Wheat Industry News

Stay up to date on wheat industry news!

SUBSCRIBE

Think Farm Export Programs Don’t Matter? Think Again.

GET THE REST OF THE STORY

Our Story

  • About USW
  • Dependable People. Reliable Wheat.
  • Board of Directors
  • Staff Directory
  • Office Locations

Market Information

  • Market Information
  • Price Reports
  • Price Charting Tools
  • Supply and Demand
  • Commercial Sales

Crop Quality

  • Crop Quality
  • Harvest Reports
  • Hard Red Winter
  • Hard Red Spring
  • Hard White
  • Soft White
  • Soft Red Winter
  • Durum

Working with Buyers

  • Working With Buyers
  • Customer Conferences
  • Wheat Classes
  • Wheat Glossary
  • Wheat Grade Factors
  • How to Buy
  • Ask the Expert
  • Resources

Who We Represent

  • Who We Represent
  • Board Meetings
  • State Wheat Commissions
  • Partners
  • Trade Activities

Policy

  • Policy
  • Trade Negotiations
  • Trade Barriers
  • Innovation and Sustainability
  • Food Security and Assistance
  • Public-Private Partnership

News

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

DTN Wheat Detail
DTN Corn Detail

2008-2013 U.S. Wheat Associates. All Rights Reserved
Privacy Policy | Non-Discrimination Statement

Scroll to top