U.S. Wheat Associates (USW) has made a formal agreement to support the long-term mission of the Latin American Cereals Institute (IL Cereales) to promote the benefits of cereals and wheat foods in a healthy human diet.
IL Cereales, Mexico City, currently reaches Mexican consumers but plans to expand its mission to Central America. Its members represent Mexico’s largest wheat foods associations. USW will share scientifically sound nutritional information, expert consultants and other resources as part of the agreement with IL Cereales. With average annual imports of more than 110 million bushels, Mexico purchases more U.S. wheat every year than any other country.
“We know the U.S. wheat foods industry shares our goal to help consumers understand that cereals and wheat foods should always be part of a healthy, nutritious diet,” said José Antonio Monroy, Chairman, Latin American Cereals Institute (IL Cereales).
Chairman Monroy added, “We intend to make the most of this agreement, and we thank U.S. Wheat Associates for their support.”
This agreement was concluded following a recent meeting with IL Cereales and USW in Cabo San Lucas, Mexico. The USW delegation included Chairman Darren Padget, Secretary-Treasurer Michael Peters, President Vince Peterson, Vice President of Overseas Operations Mike Spier, and Regional Vice President, Mexico, Central America, Caribbean and Venezuela Mitch Skalicky. Representing IL Cereales were Chairman Monroy, Director General Dr. Luis Hernando Cervera, and José Luis Fuente, Executive Director of the Mexican Millers Association (CANIMOLT).
“In August 2022, U.S. Wheat Associates will celebrate 25 years with an office in Mexico,” said Skalicky. “This is the perfect time to work together with IL Cereales to help Latin American families better understand the health and well-being of wheat and cereal foods in their daily diet.”
Noting the successful partnership with the Mexican wheat foods industry, USW President Vince Peterson said it is important to see that partnership from a broader perspective.
“Together, we are responsible for providing a very large proportion of the primary food and nutrition to our citizens and, more broadly, the world’s citizens,” Peterson said. “We share common goals, and we commend Mexico’s wheat food industry leaders for creating IL Cereales. It is a pleasure to be a partner and productive resource in this much-needed work.”
More on IL Cereales
IL Cereales (Instituto Latinoamericano de Cereales) (Latin American Cereals Institute) is the only Institute in Latin America that seeks to promote, generate and disseminate rigorous scientific knowledge on the nutritional value of cereals and their derivatives. Its members represent the Mexican Millers Association (CANIMOLT), the Mexican Bakers Association (CANAINPA), the Mexican Association for Food Ingredients Suppliers for the Baking Industry (ANPROPAN), Grupo Bimbo, and the Mexican Cookie, Cracker and Pasta Manufacturers’ Association (AMEXIGAPA).