“Innovature” Opens Inclusive Discussion About Plant, Animal Breeding Innovation
The American Seed Trade Association (ASTA) and the Biotechnology Innovation Organization (BIO) have jointly developed “Innovature,” a new resource to encourage a thoughtful dialogue around innovation in food and agriculture and the tangible benefits for our planet, our health and our food.
Through its Innovature.com website, social media and other activities, “Innovature” aims to foster productive conversations between key thought leaders and the public and cultivate broad partnerships that can help realize the full, positive potential of evolving breeding methods like gene editing.
U.S. Wheat Associates (USW) supports finding new ways to improve wheat quality and increase production with less impact on the environment. New research in biotechnology and plant breeding innovations, and a deepening understanding of DNA, will help make this possible. Scientists can now make far more precise genetic changes to plants and animals to help address some of society’s most urgent challenges including climate change, sustainability, hunger and improving health and wellness.
USW welcomed the opportunity to have a place where wide-ranging, inclusive viewpoints about such innovations can be shared and discussed and we have collaborated on “Innovature” with the sponsoring organizations. We will continue to offer our support and recommendations moving forward.
The Innovature.com website features original content and news about plant and animal breeding methods and their beneficial effects. We encourage our stakeholders at home and around the world to explore and share the site and engage with “Innovature” on these social media platforms:
- Twitter: twitter.com/InnovatureNow;
- Facebook: facebook.com/InnovatureNow;
- LinkedIn: linkedin.com/company/innovature-now;
- Instagram: instagram.com/InnovatureNow.
“Innovature” is a new platform for engaging in discussion about plant and animal breeding methods and their beneficial effects on our plant, food and health. It includes the website above, www.innovature.com, with original information and news, and an active social media agenda.
Photo Above: Copyright Oklahoma State University/Todd Johnson