Wheat Foods Council is a Leading Source of Science-Based Wheat Foods Information
By Amanda J. Spoo, USW Assistant Director of Communications
In 1972, U.S. wheat farmers established the Wheat Foods Council (WFC) as a national non-profit organization to promote wheat-based food categories, including baked goods, cereal, crackers, pretzels, pasta, sweet goods and tortillas. Today, WFC is a leading source of science-based information on wheat and wheat foods nutrition, striving to increase awareness of dietary grain as an essential part of a healthful diet. Its membership has expanded to include grain producers, millers and bakers, baking suppliers, life science companies and cereal manufacturers.
WFC develops programs and materials for several audiences primarily in the United States including health and nutrition professionals, educators, athletes and personal trainers, chefs and consumers. Most of these resources are available on the WFC website, www.wheatfoods.org. Viewers can visit the site for general information on flour and baking, gluten, how wheat is grown and more. There are educational tool kits, infographics and recipes, as well as a quarterly e-magazine, “Kernels.” Recently, WFC launched “Food Fit,” an easy-to-use mobile app full of science-based, credible nutrition information tailored to personal trainers, fitness professionals and their clients.
U.S. Wheat Associates (USW) and the WFC are both U.S. farmer-led organizations that promote the value and benefits of U.S. wheat. Global human wheat consumption is on the rise and as the demand for wheat foods grows stronger, overseas U.S. wheat customers can look to the WFC for resources and ideas to increase awareness of wheat foods nutrition.