U.S. Wheat Associates (USW), Arlington, Va., has hired Ralph Loos as Director of Communications. He comes to the organization with nearly 14 years of experience in agriculture communications, serving both the grain and livestock industries. He replaces Amanda Spoo who left USW for another position in July.
“Ralph’s experience working with USDA Foreign Agricultural Service cooperator organizations and his enthusiasm for the marketing communications profession is a great fit for U.S. Wheat Associates,” said USW Vice President of Communications Steve Mercer. “I think the wheat farmers we represent in overseas markets, our state wheat commission members and his colleagues are going to be very pleased with his work.”
Raised on his family’s farm in southern Illinois, Loos paid his way through college as a newspaper reporter and editor. He earned a bachelor’s degree in journalism and mass communications from Southern Illinois University in 2008.
Loos began his ag career as Communications Specialist for the U.S. Soybean Export Council. He then worked as Editor and Communications Manager for the American Sheep Industry Association, where he produced a monthly magazine for sheep producers and helped launch the association’s social media platforms.
In 2015, Loos joined the U.S. Meat Export Federation (USMEF) as its Communications Director. Along with creating written content, Ralph worked closely with USMEF staff around the world to produce video segments for the organization’s internal and external audiences.
In August 2021, Loos took a year-long leave from ag communications to work as Communications Manager for a Denver-based healthcare startup that specializes in staffing public health departments and setting up emergency COVID testing and vaccination clinics.
“While I valued the healthcare communications experience, I am happy to return to my roots and look forward to doing what I can to help support the U.S. wheat industry,” Loos said.
A high resolution photo is available for download here.
The U.S. Wheat Associates mission is to “develop, maintain, and expand international markets to enhance wheat’s profitability for U.S. wheat producers and its value for their customers.” USW activities in more than 100 countries are made possible through producer checkoff dollars managed by 17 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service. For more information, visit www.uswheat.org.