U.S. Wheat Associates (USW) announces that Joe Bippert will join the export market development organization as Assistant Regional Director for South Asia on Nov. 1, 2021. Bippert will work remotely until he and his family can relocate to USW’s office in Manila, Philippines. Bippert has served as Program Director with the Washington Grain Commission (WGC), Spokane, Wash., since January 2017.
“I am grateful for the time I have spent at the Washington Grain Commission representing the state’s wheat and barley producers, and the exposure to markets in South Asia,” Bippert said. “Now I look forward to expanding my service to every wheat producer in the United States as I begin my role at U.S. Wheat Associates.”
“Having worked with Joe during his time with the Washington Grain Commission, we knew he was the right person with the proper skill set, personality and knowledge of the wheat industry to fill this position,” said USW Vice President of Overseas Operations Mike Spier. “He will have an experienced and successful manager in Joe Sowers, our Regional Vice President for South Asia, and excellent technical support to help him build the already strong demand for several U.S. wheat classes in the Philippines and the rest of the region.”
Joe Bippert grew up on a family timber farm near Olympia, Wash., and learned Spanish in Mexico while serving a church mission. After earning a Business degree from Brigham Young University in 2008, he began his career in international trade and marketing with the Washington State Department of Agriculture (WSDA). His focus was helping producer groups develop and implement international marketing strategies and included management of agricultural delegations on two governor-led international trade missions. With the WGC, Bippert manages Latin American marketing strategy, analyzes the state’s wheat industry economy and monitors trade and transportation policy. He currently co-chairs USW’s Wheat Transportation Working Group. Bippert, his wife Corinne and their sons Jack, Max and Luke currently call Spokane, Wash., home.
Major wheat markets in USW’s South Asian region include Philippines, Indonesia, Thailand, Vietnam, Malaysia and Sri Lanka. U.S. wheat regional sales there of about 6.4 million metric tons, or about 235 million bushels, of hard red spring, soft white, hard red winter and some soft red winter wheat represented the largest regional sales volume and about 25% of total U.S. commercial wheat sales in marketing year 2020/21.
USW’s mission is to “develop, maintain, and expand international markets to enhance wheat’s profitability for U.S. wheat producers and its value for their customers.” USW activities in more than 100 countries are made possible through producer checkoff dollars managed by 17 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service. USW maintains 15 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six U.S. wheat classes. For more information, visit the USW website at www.uswheat.org.
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