Senior Marketing Specialist Joins U.S. Wheat Associates Team in South America
SANTIAGO, Chile — U.S. Wheat Associates (USW), which represents the interests of U.S. wheat farmers in export markets, is pleased to announce that Ms. Claudia Gómez recently joined the organization as a Senior Marketing Specialist in its Santiago, Chile, office.
“Claudia has a strong background in marketing and information analysis that will be a great asset for USW’s mission in the region,” said Miguel Galdos, USW Regional Director, South America. “She has already proven to be a great addition to the USW Santiago team applying her expertise in ways that will continue helping us be most effective in our regional marketing plan.”
As Senior Marketing Specialist, Gómez’s responsibilities include conducting technical and crop quality seminars, analyzing trade data, providing wheat importers with U.S. wheat market data and resolving trade problems that could interfere with U.S. wheat exports to the region. She will also lead trade delegations to and from the United States.
Gómez has 15 years’ experience in agribusiness where she has developed a strong skillset for strategic planning, sales, market analysis and consulting. Most recently, Gómez was a consultant advisor in sales and marketing for YOLO Solar, a company dedicated to development and commercialization of solar energy and energy efficiency systems, with clients in residential, business and agricultural market segments. Her previous experience also includes time in various agribusiness development and innovation roles and the wine industry.
Gómez is a native of Chile and earned a bachelor’s degree in Agronomy, Viticulture and Enology, a postgraduate degree in Viticulture Production Technologies and a Master of Business Administration, all from the University of Chile.
USW’s mission is to “develop, maintain, and expand international markets to enhance wheat’s profitability for U.S. wheat producers and its value for their customers.” USW activities in more than 100 countries are made possible through producer checkoff dollars managed by 17 state wheat commissions and cost-share funding provided by USDA’s Foreign Agricultural Service. USW maintains 15 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six U.S. wheat classes. For more information, visit the USW website at www.uswheat.org.
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