• Facebook
  • Twitter
  • Vimeo
  • LinkedIn
  • SUBSCRIBE
  • MEMBER LOGIN
U.S. Wheat Associates
  • Our Story
    • About USW
    • Dependable People. Reliable Wheat.
    • Board of Directors
    • Staff Directory
    • Office Locations
  • Market Information
    • Market Information
    • Price Reports
    • Price Charting Tools
    • Supply and Demand
    • Commercial Sales
  • Crop Quality
    • Crop Quality
    • Harvest Reports
    • Hard Red Winter
    • Hard Red Spring
    • Hard White
    • Soft White
    • Soft Red Winter
    • Durum
  • Working With Buyers
    • Working With Buyers
    • Customer Conferences
    • Wheat Classes
    • Wheat Glossary
    • Wheat Grade Factors
    • How to Buy
    • Ask the Expert
    • Resources
  • Who We Represent
    • Who We Represent
    • Board Meetings
    • State Wheat Commissions
    • Partners
    • Trade Activities
  • Policy
    • Policy
    • Trade Negotiations
    • Trade Barriers
    • Innovation and Sustainability
    • Food Security and Assistance
    • Public–Private Partnership
  • News
    • Newsroom
    • Wheat Letter Blog
    • News Releases
    • Videos
  • Search
  • Menu Menu
You are here: News Releases1
USW Personnel

Staff Promotions in Hong Kong and Beijing

Hong Kong — U.S. Wheat Associates (USW) has promoted Ms. Shirley Lu to Country Director, China, and Ms. Kaiwen Wu to Market Specialist China. Ms. Lu is based in USW’s North Asia Regional Office in Hong Kong and Ms. Wu is based in the USW Beijing office. The changes follow the retirement earlier this year of long-time USW Country Director Andy Zhao

 

Shirley Lu, USW Country Director, China

Ms. Lu served as a wheat buyer and seller with a flour miller and a trading company in the People’s Republic of China before joining USW in 2012 as Market Specialist.

 

“In a previous position, Shirley was instrumental in the first private purchase of U.S. wheat in the early days of the WTO-mandated quota system,” said USW Regional Vice President Jeff Coey. “Given her knowledge of the Chinese market and the very high level of competence she has demonstrated since she joined USW, elevating Shirley to Country Director is a natural move.”

 

“Even though working in this market is very complicated, it is always about people — and working with good customers is always a pleasure,” Ms. Lu said.

 

Ms. Wu joined USW as a Receptionist in Beijing in 1996, and eventually became Office Manager.

Kaiwen Wu, USW Market Specialist, China

 

“Kaiwen’s personal efficiency and knowledge of our trade service and technical support activities has earned the respect of every customer and prospect in the Chinese milling and wheat foods industries,” Coey said. “We are certain her transition to the Marketing Specialist position will be seamless.”

 

“Over the years with U.S. Wheat Associates, I have learned that the American wheat farmers we represent are lovely people to be with,” Ms. Wu said. “That is one of the most important reasons why I have enjoyed working for them for so many years.”

 

China imported more than 61 million bushels of U.S. wheat in marketing year 2016/17 (June 1 to May 31), making it the fourth largest buyer of U.S. wheat in the world that year. USW and U.S. farmers have made a substantial investment over the years to develop a Chinese market that has great potential to buy even more U.S. wheat. Unfortunately, the exchange of tariffs and retaliation between the two countries has stopped that trade dead in its tracks.

 

USW has urged the Trump Administration to pull back from a dangerous course that puts vulnerable U.S. industries like wheat production at risk and, in a larger sense, undermines the established rules-based global trading system. However, USW will continue its market development work in China in hopes that more active trade in U.S. originated wheat will resume.

 

USW’s mission is to develop, maintain, and expand international markets to enhance wheat’s profitability for U.S. wheat producers and its value for their customers in more than 100 countries. Its activities are made possible through producer checkoff dollars managed by 17 state wheat commissions and cost-share funding provided by FAS.

# # #

 

Nondiscrimination and Alternate Means of Communications
In all its programs, activities and employment, U.S. Wheat Associates (USW) prohibits discrimination on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact USW at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S., 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, USW, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. USW is an equal opportunity provider and employer.

July 23, 2018/by Erica Oakley
Share this
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
https://www.uswheat.org/wp-content/uploads/2021/07/Shirley-Lu.jpg 1137 1280 Erica Oakley https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Erica Oakley2018-07-23 14:55:202018-07-23 14:55:20Staff Promotions in Hong Kong and Beijing

Quick Links

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

Related News Releases

Joint Statement with NAWG

CP-KCS Merger Approval Disappoints National Wheat Organizations

ARLINGTON, Virginia -- U.S. Wheat Associates (USW) and the National Association of Wheat Growers…
MORE
March 15, 2023
https://www.uswheat.org/wp-content/uploads/2023-Joint-Statement-Header-new-logo.jpg 400 1280 Steve Mercer https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Steve Mercer2023-03-15 14:29:242023-03-15 14:29:24CP-KCS Merger Approval Disappoints National Wheat Organizations
USW and NAWG logos, addresses and Joint Statement header
Export Market Development, Joint Statement with NAWG

Wheat Growers Encourage Additional MAP and FMD Funding

Washington, D.C. (February 16, 2023) – As Congress gears up for Farm Bill reauthorization,…
MORE
February 16, 2023
https://www.uswheat.org/wp-content/uploads/Header-Joint-Statement-with-NAWG.png 1710 3420 Steve Mercer https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Steve Mercer2023-02-16 14:37:572023-02-16 14:37:57Wheat Growers Encourage Additional MAP and FMD Funding

Stay up to date on wheat industry news!

SUBSCRIBE

Think Farm Export Programs Don’t Matter? Think Again.

GET THE REST OF THE STORY

Our Story

  • About USW
  • Dependable People. Reliable Wheat.
  • Board of Directors
  • Staff Directory
  • Office Locations

Market Information

  • Market Information
  • Price Reports
  • Price Charting Tools
  • Supply and Demand
  • Commercial Sales

Crop Quality

  • Crop Quality
  • Harvest Reports
  • Hard Red Winter
  • Hard Red Spring
  • Hard White
  • Soft White
  • Soft Red Winter
  • Durum

Working with Buyers

  • Working With Buyers
  • Customer Conferences
  • Wheat Classes
  • Wheat Glossary
  • Wheat Grade Factors
  • How to Buy
  • Ask the Expert
  • Resources

Who We Represent

  • Who We Represent
  • Board Meetings
  • State Wheat Commissions
  • Partners
  • Trade Activities

Policy

  • Policy
  • Trade Negotiations
  • Trade Barriers
  • Innovation and Sustainability
  • Food Security and Assistance
  • Public-Private Partnership

News

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

DTN Wheat Detail
DTN Corn Detail

2008-2013 U.S. Wheat Associates. All Rights Reserved
Privacy Policy | Non-Discrimination Statement

Scroll to top