ARLINGTON, Virginia — U.S. wheat producers invested an average of $4.9 million in checkoff funds per year to promote their milling wheat overseas between 2010 and 2014, and for every one of those dollars they received up to $45 back in increased net revenue. That is a principal conclusion of a new economic analysis of wheat export promotion released today by U.S. Wheat Associates (USW).
USW commissioned the study with funding from the USDA/Foreign Agricultural Service (FAS) Market Access Program. Dr. Harry M. Kaiser, the Gellert Family Professor of Applied Economics and Management at Cornell and director of the Cornell Commodity Promotion Research Program (CCPRP), designed and conducted the research using established methods from his 30 years of research experience.
“The study showed that investing in U.S. wheat export promotion had a large and beneficial impact for producers and the economy that far exceeded its cost,” Dr. Kaiser said. “The econometric models we used showed that between 2010 and 2014 the total investment in wheat export promotion by farmers and the government increased total annual gross revenue by $2.0 billion to $3.0 billion. So for every $1 farmers and the government invested, the estimated return in gross revenue was between $112 and $179.” Dr. Kaiser added that the most likely annual return is about $149 for each dollar spent based on USDA supply elasticity studies.
Dr. Kaiser quantified the impact of wheat export promotion through models that account for several factors affecting commodity export demand such as prices and exchange rates. The study determined that cutting promotion by 50 percent between 2010 and 2014 would have significantly reduced wheat exports by about 15 percent. That represents a total potential export loss equal to nearly 161.5 million bushels per year. The value of that loss was determined, then compared to total wheat export promotion cost to calculate a series of benefit-to-cost ratios (BCR).
The BCR from the total promotion cost averaged 14.9 to 1. Because producers contributed about one-third of the total producer and FAS investment through state checkoff program, the BCR for their investment averaged about three times the total, or about 45 to 1. Assuming farmers get ten percent of the total revenue, Dr. Kaiser said the study shows wheat export promotion increased net revenue for farmers by more than $247 million per year. The impact of in-kind contributions from state commissions was not considered in this study.
“Our organization is accountable to wheat farmers and other taxpayers who fund the market development work we do,” USW President Alan Tracy said. “Dr. Kaiser’s research methods are well respected, and the conclusions echo previous studies in 2004 and 2009, so we can very confidently say that the money farmers provide for export promotion is well worth the investment. In fact, the study predicts that increasing the promotion investment has the potential for even greater returns to wheat farmers, the wheat supply chain and the U.S. economy.”
USW will use additional results from the study to help plan and manage its future activities. The organization has posted full study results on its website, www.uswheat.org.
U.S. Wheat Associates is the industry’s market development organization working in more than 100 countries on behalf of America’s wheat producers. The activities of USW are made possible by producer checkoff dollars managed by 18 state wheat commissions, in-kind support, and cost-share funding provided by USDA’s Foreign Agricultural Service. To qualify for federal funds, USW is required to prepare and submit an annual, comprehensive Unified Export Strategy that details specific market development plans for every country and region. For more information, visit www.uswheat.org or contact your state wheat commission.
# # #
Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.