• Facebook
  • Twitter
  • Vimeo
  • LinkedIn
  • SUBSCRIBE
U.S. Wheat Associates
  • Our Story
    • About USW
    • Dependable People. Reliable Wheat.
    • Board of Directors
    • Staff Directory
    • Office Locations
  • Market Information
    • Market Information
    • Price Reports
    • Price Charting Tools
    • Supply and Demand
    • Commercial Sales
  • Crop Quality
    • Crop Quality
    • Harvest Reports
    • Hard Red Winter
    • Hard Red Spring
    • Hard White
    • Soft White
    • Soft Red Winter
    • Durum
  • Working With Buyers
    • Working With Buyers
    • Customer Conferences
    • Wheat Classes
    • Wheat Glossary
    • Wheat Grade Factors
    • How to Buy
    • Ask the Expert
    • Resources
  • Who We Represent
    • Who We Represent
    • Board Meetings
    • State Wheat Commissions
    • Partners
    • Trade Activities
  • Policy
    • Policy
    • Trade Negotiations
    • Trade Barriers
    • Innovation and Sustainability
    • Food Security and Assistance
    • Public–Private Partnership
  • News
    • Newsroom
    • Wheat Letter Blog
    • News Releases
    • Videos
  • Stories of Stewardship
  • Search
  • Menu Menu
You are here: News Releases1
USW Personnel

U.S. Wheat Associates Hires Bakery Consultant for Philippines Market

ARLINGTON, Virginia – U.S. Wheat Associates (USW) hires Gerardo “Gerry” Mendoza as Bakery Consultant to provide technical assistance and training to commercial bakeries and wheat food processors in the Republic of the Philippines. Mendoza works from USW’s Manila office and will train with long-time Bakery Consultant Boy Ng, who plans to retire later in 2016. USW is the export market development organization for the U.S. wheat industry.

“People in the Philippines are eating more bread and other wheat foods today,” said USW Assistant Regional Vice President Joe Sowers. “Gerry has exactly the kind of experience we need to continue our legacy of service to the wide range of commercial bakeries and end product manufacturers in this country. We are very pleased he is with us to keep demonstrating the value and performance of flour milled with U.S. wheat in the Philippines.”

Mendoza joins USW with 25 years of experience in the bakery ingredients industry, serving most recently as National Business Development Manager with AB Mauri. In his career, the Philippines native has managed production, served in sales positions and provided technical training and assistance to several key bakeries in the Philippines and around Southeast Asia. Mendoza earned a bachelor’s of science degree in industrial engineering from Adamson University, Manila.

Southeast Asia in general and the Philippines in particular have become one of the most important export markets in the world for U.S. wheat. Robust population and income growth are driving increased demand for wheat based foods. The burgeoning middle class has an increased ability to pay for high quality products, while end product manufacturer and consumer preferences give U.S. wheat classes a strong advantage.

The Philippines was the third largest buyer of U.S. wheat in the 2014/15 marketing year (June to May) and the second largest buyer of both soft white and hard red spring wheat classes. At about 88.1 million bushels (nearly 2.4 million metric tons), U.S wheat exports to the Philippines set a new record, representing a market share exceeding 91 percent of total Philippines milling wheat imports for the year. Overall, U.S. wheat exports face substantial headwinds in 2015/16, but sales to the Philippines are on a similar pace compared to last year at this time.

USW’s mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities in more than 100 countries are made possible through producer checkoff dollars managed by 18 state wheat commissions and cost-share funding provided by USDA/Foreign Agricultural Service. USW maintains 17 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six classes of U.S. wheat.

Gerry Mendoza

# # #

Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

January 27, 2016/by Amanda Spoo
Share this
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
https://www.uswheat.org/wp-content/uploads/2021/07/GSM_Photo2-LOW-RES.jpg 360 252 Amanda Spoo https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Amanda Spoo2016-01-27 17:00:302016-01-27 17:00:30U.S. Wheat Associates Hires Bakery Consultant for Philippines Market

Quick Links

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

Related News Releases

Export Market Development, Food Aid, Joint Statement with NAWG, Uncategorized

USW, NAWG Applaud Senate Introduction of American Farmers Feed the World Act

ARLINGTON, Virginia -- U.S. Wheat Associates (USW) and the National Association of Wheat Growers…
MORE
September 20, 2023
https://www.uswheat.org/wp-content/uploads/2023-Joint-Statement-Header-new-logo.jpg 400 1280 Ralph Loos https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Ralph Loos2023-09-20 16:29:172023-09-20 16:29:17USW, NAWG Applaud Senate Introduction of American Farmers Feed the World Act
U.S. Wheat Associates logo
Uncategorized, USW Announcements, USW Personnel

U.S. Wheat Associates Hires Fiscal Officer, Promotes Two Others

USW Vice President of Finance Kevin McGarry has announced position changes in his team. Norman…
MORE
August 30, 2023
https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png 781 2296 Steve Mercer https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Steve Mercer2023-08-30 11:07:282023-08-30 11:52:16U.S. Wheat Associates Hires Fiscal Officer, Promotes Two Others

Stay up to date on wheat industry news!

SUBSCRIBE

Think Farm Export Programs Don’t Matter? Think Again.

GET THE REST OF THE STORY

Our Story

  • About USW
  • Dependable People. Reliable Wheat.
  • Board of Directors
  • Staff Directory
  • Office Locations

Market Information

  • Market Information
  • Price Reports
  • Price Charting Tools
  • Supply and Demand
  • Commercial Sales

Crop Quality

  • Crop Quality
  • Harvest Reports
  • Hard Red Winter
  • Hard Red Spring
  • Hard White
  • Soft White
  • Soft Red Winter
  • Durum

Working with Buyers

  • Working With Buyers
  • Customer Conferences
  • Wheat Classes
  • Wheat Glossary
  • Wheat Grade Factors
  • How to Buy
  • Ask the Expert
  • Resources

Who We Represent

  • Who We Represent
  • Board Meetings
  • State Wheat Commissions
  • Partners
  • Trade Activities

Policy

  • Policy
  • Trade Negotiations
  • Trade Barriers
  • Innovation and Sustainability
  • Food Security and Assistance
  • Public-Private Partnership

News

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

DTN Wheat Detail
DTN Corn Detail

2008-2013 U.S. Wheat Associates. All Rights Reserved
Privacy Policy | Non-Discrimination Statement

Scroll to top