• Facebook
  • Twitter
  • Vimeo
  • LinkedIn
  • SUBSCRIBE
  • MEMBER LOGIN
U.S. Wheat Associates
  • Our Story
    • About USW
    • Dependable People. Reliable Wheat.
    • Board of Directors
    • Staff Directory
    • Office Locations
  • Market Information
    • Market Information
    • Price Reports
    • Price Charting Tools
    • Supply and Demand
    • Commercial Sales
  • Crop Quality
    • Crop Quality
    • Harvest Reports
    • Hard Red Winter
    • Hard Red Spring
    • Hard White
    • Soft White
    • Soft Red Winter
    • Durum
  • Working With Buyers
    • Working With Buyers
    • Customer Conferences
    • Wheat Classes
    • Wheat Glossary
    • Wheat Grade Factors
    • How to Buy
    • Ask the Expert
    • Resources
  • Who We Represent
    • Who We Represent
    • Board Meetings
    • State Wheat Commissions
    • Partners
    • Trade Activities
  • Policy
    • Policy
    • Trade Negotiations
    • Trade Barriers
    • Innovation and Sustainability
    • Food Security and Assistance
    • Public–Private Partnership
  • News
    • Newsroom
    • Wheat Letter Blog
    • News Releases
    • Videos
  • Search
  • Menu Menu
You are here: News Releases1
USW Personnel

U.S. Wheat Associates Promotes Rutger Koekoek to European Regional Marketing Director

ARLINGTON, Virginia – U.S. Wheat Associates (USW) is pleased to announce that Rutger Koekoek is promoted from marketing specialist to regional marketing director for Europe. Koekoek joined USW in 2009 and is based in the organization’s regional office in Rotterdam, The Netherlands. USW is the export market development organization for U.S. wheat farmers.

“We are recognizing Rutger’s work and his successful performance over the past several months filling this regional role as our long-time director Goris van Lit transitioned to retirement,” said USW Regional Vice President Ian Flagg. Flagg manages USW staff and all market development activities in Europe, the Middle East and North Africa from Rotterdam.

Europe continues to be an important regional market for U.S. wheat. It is the largest export market for northern durum and Desert Durum® and flour millers frequently import U.S. hard red spring (HRS) wheat to blend with locally-produced “soft” wheat.

Before joining USW, Koekoek worked in seed sales and marketing management first with Delta and Pine Land in its Netherlands office. Koekoek managed sales and marketing of cotton seed in Europe and directly managed Delta and Pine Land’s Turkish subsidiary. Koekoek also worked as a marketing product manager for Dutch vegetable seed producer De Ruiter Seeds, where he steered the development and product lifecycle for pepper and eggplant varieties.

Koekoek received a bachelor’s degree in International Management at the Rotterdam Business School and a master’s degree in Agricultural Economics and Marketing from Wageningen Agricultural University.

USW’s mission is to “develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers.” USW activities in more than 100 countries are made possible through producer checkoff dollars managed by 19 state wheat commissions and cost-share funding provided by USDA/Foreign Agricultural Service. USW maintains 17 offices strategically located around the world to help wheat buyers, millers, bakers, wheat food processors and government officials understand the quality, value and reliability of all six classes of U.S. wheat.

# # #

Nondiscrimination and Alternate Means of Communications
U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at 202-463-0999 (TDD/TTY – 800-877-8339, or from outside the U.S.- 605-331-4923). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, 3103 10th Street, North, Arlington, VA 22201, or call 202-463-0999. U.S. Wheat Associates is an equal opportunity provider and employer.

September 20, 2016/by Amanda Spoo
Share this
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
https://www.uswheat.org/wp-content/uploads/2021/07/Rutger-Koekoek.jpg 1333 2000 Amanda Spoo https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Amanda Spoo2016-09-20 17:00:122016-09-20 17:00:12U.S. Wheat Associates Promotes Rutger Koekoek to European Regional Marketing Director

Quick Links

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

Related News Releases

Joint Statement with NAWG

CP-KCS Merger Approval Disappoints National Wheat Organizations

ARLINGTON, Virginia -- U.S. Wheat Associates (USW) and the National Association of Wheat Growers…
MORE
March 15, 2023
https://www.uswheat.org/wp-content/uploads/2023-Joint-Statement-Header-new-logo.jpg 400 1280 Steve Mercer https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Steve Mercer2023-03-15 14:29:242023-03-15 14:29:24CP-KCS Merger Approval Disappoints National Wheat Organizations
USW and NAWG logos, addresses and Joint Statement header
Export Market Development, Joint Statement with NAWG

Wheat Growers Encourage Additional MAP and FMD Funding

Washington, D.C. (February 16, 2023) – As Congress gears up for Farm Bill reauthorization,…
MORE
February 16, 2023
https://www.uswheat.org/wp-content/uploads/Header-Joint-Statement-with-NAWG.png 1710 3420 Steve Mercer https://www.uswheat.org/wp-content/uploads/USW-Logo-Full-Color.png Steve Mercer2023-02-16 14:37:572023-02-16 14:37:57Wheat Growers Encourage Additional MAP and FMD Funding

Stay up to date on wheat industry news!

SUBSCRIBE

Think Farm Export Programs Don’t Matter? Think Again.

GET THE REST OF THE STORY

Our Story

  • About USW
  • Dependable People. Reliable Wheat.
  • Board of Directors
  • Staff Directory
  • Office Locations

Market Information

  • Market Information
  • Price Reports
  • Price Charting Tools
  • Supply and Demand
  • Commercial Sales

Crop Quality

  • Crop Quality
  • Harvest Reports
  • Hard Red Winter
  • Hard Red Spring
  • Hard White
  • Soft White
  • Soft Red Winter
  • Durum

Working with Buyers

  • Working With Buyers
  • Customer Conferences
  • Wheat Classes
  • Wheat Glossary
  • Wheat Grade Factors
  • How to Buy
  • Ask the Expert
  • Resources

Who We Represent

  • Who We Represent
  • Board Meetings
  • State Wheat Commissions
  • Partners
  • Trade Activities

Policy

  • Policy
  • Trade Negotiations
  • Trade Barriers
  • Innovation and Sustainability
  • Food Security and Assistance
  • Public-Private Partnership

News

  • Newsroom
  • Wheat Letter Blog
  • News Releases
  • Videos

DTN Wheat Detail
DTN Corn Detail

2008-2013 U.S. Wheat Associates. All Rights Reserved
Privacy Policy | Non-Discrimination Statement

Scroll to top