thumbnail
USW's . The 2023 South and Southeast Asian Marketing Conference will be held May 9-11 in Phuket, Thailand.

The 2023 South and Southeast Asian Marketing Conference will be held May 9-11 in Phuket, Thailand.

After more than a decade of absence, U.S. Wheat Associates (USW) is restarting an event that brings together customers and partners in an important region of the world. The 2023 South and Southeast Asian Marketing Conference will be held May 9-11 in Phuket, Thailand.

“Building Prosperity Through Partnership” is the theme of the conference, which will focus on the value of U.S. wheat and people who produce, supply and support it in the global marketplace. Asian millers, buyers and importers in the region will have the opportunity to meet with U.S. wheat farmers, state wheat associations, USDA representatives and USW technical and marketing staff. Likewise, those from the U.S. wheat industry will be able to interact with customers and potential customers.

The conference will include input from major flour mills in the region, with a panel discussion focused on the perspective of millers in Thailand, Vietnam, Indonesia, Myanmar and the Philippines.

“We recognized that the time had come to revitalize the conference to engage the trade and visit with our dedicated customers in the region,” said Joe Sowers, USW Regional Vice President for South and Southeast Asia. “At the same time, there are opportunities to make new customers while also tackling challenges and identifying ideas for business growth. We have a top-notch lineup of speakers and presenters, along with a host of panel discussions that address critical issues in 2023 and beyond.”

USW’s Wheat Letter Blog will provide regular updates from the conference. Videos and blog posts will appear on the site throughout the event.

thumbnail

Appropriately, the celebration of the 60th anniversary of USW’s office in the Philippines included the U.S. Ambassador to the country, representatives from USDA’s Foreign Agricultural Service (FAS) and the Executive Director of the Philippine Association of Flour Miller’s (PAFMIL).

It also featured a cake contest starring U.S. soft white wheat.

The Nov. 18 event, which marked another milestone in an important relationship between U.S. wheat and one of its biggest and most dependable customers, came at the conclusion of the 2022 USW Crop Quality (CQ) Seminar in Manila – the first in-person CQ seminar since 2019.

The USW team poses with one of the photos gifted by Past President Darren Padget to Filipino flour millers during the 60th anniversary celebration of the USW office in the Philippines.

The USW team poses with one of the U.S. wheat harvest photos gifted by Past Chairman Darren Padget to Filipino flour millers during the 60th anniversary celebration of the USW office in the Philippines.

“It is fortunate and very fitting that we were able to get together with some familiar faces to celebrate the anniversary of our presence in the Philippines while also sharing information about the U.S. wheat crop,” said USW President Vince Peterson, who joined a large team of USW officers and staff at the Manila Marriott Hotel. “U.S. Wheat Associates and our legacy organizations have maintained an office here for six decades now for a very good reason. The flour millers in the Philippines rely on U.S. wheat to meet growing demand by consumers. And wheat farmers in the U.S. rely on Filipino flour millers who appreciate the high-quality wheat they grow.”

MaryKay Carlson, U.S. Ambassador to the Philippines, spoke about the significance of U.S. wheat in the region.

“Nothing symbolizes U.S. agriculture better than amber waves of grain,” Carlson told an audience. “We are pleased to make this important essential commodity available to our friends, partners and allies here in the Philippines.”

MaryKay Carlson, U.S. Ambassador to the Philippines, speaks during USW's 60th anniversary celebration. Carlson emphasized the importance of the relationship between U.S. wheat and consumers in the country.

MaryKay Carlson, U.S. Ambassador to the Philippines, speaks during USW’s 60th anniversary celebration. Carlson emphasized the importance of the relationship between U.S. wheat and consumers in the country.

PAFMIL Executive Director Ric Pinca was among representatives of the Filipino milling industry on hand to congratulate USW. USW Chairman Rhonda Larson and Past Chairman Darren Padget participated, each sharing background on their farms and production practices. Padget presented local millers with framed photographs of a wheat field overlooking the Lower Monumental dam on the Snake River.

Three flour mills participated in the contest to design, bake and decorate a cake made with flour milled from U.S. soft white wheat and a variety of local fruits.

The Philippines is the second largest importer of U.S. wheat in the world. Over the past five years, Filipino flour millers have imported an average of more than 2.9 million metric tons of U.S. soft white, hard red spring and hard red winter wheat per year.

thumbnail

By Joe Sowers, USW Regional Vice President for Philippines and Korea

U.S. Wheat Associates (USW) is very pleased that the Tariff Commission of the Republic of the Philippines has extended anti-dumping duties on imports of wheat flour originating and exported from the Republic of Turkey until 2023. The commission’s ruling, announced Sept. 9, 2020, extended anti-dumping duties that were first imposed in 2014 after PAFMIL, the Philippine Association of Flour Millers, Inc., proved that Turkish flour imports threatened to cause material injury to the domestic milling industry. The decision marks the culmination of a decade-long effort by the Philippine flour industry to deter Turkey’s unfair trade practices and secure a fair and competitive market for wheat and flour trade.

USW and U.S. officials have been aware for many years that the Turkish government employs a complex, inward processing scheme that creates incentives for its milling industry to export flour regardless of price, distorting and disrupting flour markets around the world. In making its original case to the Philippine Tariff Commission, PAFMIL argued that the landed cost of Turkish flour was much lower than imported flour from other countries, lower than the prices of flour produced by the Philippine industry and, indeed, well below flour prices in Turkey. USW provided significant information on relative costs and other factors that supported PAFMIL’s case.

In 2014, anti-dumping duties of up to 16.19% were imposed on Turkish flour. Combined with the MFN tariff rate of 7 percent, the duties were enough to reduce imports of Turkish flour by more than 70 percent and allow the Philippine milling industry to increase production of flour needed to make high-quality Philippine wheat food products. The growth in demand for locally produced flour allowed mills to expand and helped smaller and independent Philippine flour milling companies to enter the growing market.

U.S. wheat farmers, who have had representation in the Philippines for 59 years, will also see benefits from PAFMIL’s effort. The Philippines is currently the world’s third largest wheat importer, with demand for wheat flour and milling wheat nearly doubling in the last decade. Its expanding population, coupled with increasing per capita income, has contributed to a surge in consumption of wheat-based products, especially bread, noodles, biscuits and cakes. The Philippine milling industry purchases nearly all its milling wheat from the United States for its quality and consistency. The impact of PAFMIL’s effort is clear with imports of U.S. hard red spring (HRS), soft white (SW) and hard red winter (HRW) wheat rising from 2.16 million metric tons (MMT) in marketing year 2015/16 to 3.58 MMT in 2019/20.

Source: USDA

 

Source: USDA

However, the original tariffs were set to expire at the end of 2019 and PAFMIL’s request for extension had to make the case that ending the tariffs would encourage Turkish exporters to target the Philippines again, increasing exports through their established dumping practices and, in turn, resume its threat to the Philippine milling industry.

PAFMIL’s successful petition to the Tariff Commission stated: “Once the duty is lifted, Turkish flour will come in at even lower prices and cause damage to the local industry. Extension of the anti-dumping duty will help these emerging independent Philippine flour millers to establish themselves and even expand such that the needs of the Philippine market for flour will be fully addressed.” After finding that Turkish exporters continued to dump flour in the Philippines during the period of investigation and would likely resume large scale exports should the duties be lifted, the Tariff Commission extended the anti-dumping duties for another three years, in fact increasing the top rate to 29.57 percent.

As an organization that believes in the value of a trade environment in which the participants compete fairly and openly, USW was happy to support PAFMIL’s request to reinstate the anti-dumping duties. And we were humbled by a recent letter from PAFMIL Executive Director Ric Pinca to our organization:

“I write to thank you for the support and encouragement the U.S. Wheat Associates extended … in our campaign for fair trade against the Turkish government and its wheat flour milling industry. It was a difficult and uphill fight, but we had the truth and your support behind us. With these, we never wavered in our confidence and we have been rewarded with a favorable ruling by the Philippine Tariff Commission … We couldn’t have gained this victory without your unceasing support, for which we are deeply appreciative and grateful.”