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By Steve Mercer, USW Vice President of Communications

When U.S. Wheat Associates (USW) was planning to hold its 2019 Mexico Wheat Trade Conference June 2 to 4, 2019, no one anticipated that the threat of new tariffs on Mexican imports would come just two days before the meeting started.

“What we thought was an unfortunate coincidence turned out to be a fortunate opportunity to address the trade policy concerns face to face with our Mexican customers,” said USW President Vince Peterson. “Talking through the potential concerns that way allowed us to move on to talk about how we can work together to navigate the policy issues and increase the efficiency and value of Mexico’s U.S. wheat purchases. We found that our shared challenges bring us closer together.”

2019 Mexico Wheat Trade Conference Cancún

 

In the just ended marketing year 2018/19, Mexican flour millers imported more U.S. wheat than any other country. The flour millers that attended the conference in Cancún represented about 80% of the 3.3 million metric tons (MMT) total 2018/19 commercial sales to Mexico reported by USDA as of May 30. USW Chairman Chris Kolstad, a wheat farmer from Ledger, Mont., thanked the millers for this and past business, and assured them that “USW and the National Association of Wheat Growers will do everything in our power to ensure that the USMCA Agreement on Trade is approved.”

Kolstad said the North American Free Trade Agreement (NAFTA) served both countries well and the United States-Mexico-Canada Agreement (USMCA) will continue to benefit the three countries with increased trade and new economic opportunity. His focus set the stage for insight from other conference speakers into why approval of USMCA is so important. They all agreed that the agreement will be implemented — but they do not know when it will happen.

Interviewing conference attendee, Francisco Salas Romero, Harinas.

Interviewing conference attendee, Francisco Salas Romero, Harinas.

“NAFTA has integrated the U.S. and Mexican economies steadily over 30 years,” said speaker Juan Carlos Baker, who served on the Mexican government’s USMCA negotiating team and now is a private trade consultant in Mexico. “But recently, the negative voices about NAFTA and USMCA have been the loudest. We must tell the positive stories about our trade benefits and the USMCA. I believe we will have a new agreement and will be able to continue trade, but how open it will be is up to us to determine.”

José Luis Fuente, President of Camara Nacional de LA Industria Molinera de Trigo (CANIMOLT), offered an inspired appeal to work together to tell officials in both countries that export opportunities must be improved, not restricted.

José Luis Fuente, President of Camara Nacional de LA Industria Molinera de Trigo (CANIMOLT)

José Luis Fuente, President of Camara Nacional de LA Industria Molinera de Trigo (CANIMOLT)

“We know that U.S. wheat farmers and U.S. Wheat Associates have done many things to tell this story,” Mr. Fuente said. “We have a partnership based on affection that is backed by actions. But actions are more needed now in this unusual trade environment.”

A large portion of the conference focused on other actions that can help facilitate U.S. wheat trade between Mexico and the United States. Two speakers focused on how millers can manage price risk. Christopher Lawrence, Senior Market Strategist with Rabobank, covered how best to hedge exchange rate exposure between U.S. dollars and Mexican pesos. Austin Damiani, an independent wheat futures trader from Minneapolis, Minn., provided valuable insight into hedging price risk.

<em>Austin Damiani, independent trader, Minneapolis Grain Exchange</em>

Austin Damiani, independent trader, Minneapolis Grain Exchange

“It is very important to consider locking in prices with futures,” Damiani said. “I am a speculator who bets on how the market will move. That is a risky activity. But I believe that as wheat buyers, if you are not hedging you are speculating.”

Panel discussion speakers: Justin Gilpin, CEO, Kansas Wheat; and Luis Olivera, Executive Vice President Sales, Ferromex, Mexico City.

Panel discussion speakers: Justin Gilpin, CEO, Kansas Wheat; and Luis Olivera, Executive Vice President Sales, Ferromex, Mexico City.

With so many logistical options for delivering wheat to Mexico, USW Regional Vice President Mitch Skalicky and his colleagues based in Mexico City who planned the conference emphasized commercial rail issues and opportunities in the program. A panel discussion on optimizing rail shipments and minimizing additional expenses included the President of Kansas City Southern Railroad-Mexico, and the Executive Vice President of Sales for Ferromex (Mexico’s national rail system). These two private sector companies are the principal railroads who operate Mexico’s rail lines through long term concessions that they have with the Government of Mexico. Representatives from the Mexican government and U.S. wheat grower organizations were also included on the panel. Gabriel Letona of Advan Sea in Panama City, Panama, also discussed the comparative advantages of FOB and CIF ocean freight contracting.

Presentations on contracting to receive U.S. wheat of superior value and how the U.S. farmer co-operative system has evolved as a major source of efficiently delivered wheat and grain exports rounded out what participants deemed as a very welcome and successful conference.

Chuck Conner, CEO, National Council of Farmer Cooperatives

Chuck Conner, CEO, National Council of Farmer Cooperatives

“We have 14 farmers here from 13 different states and U.S. Wheat Associates staff from 3 offices to show you that we take your business seriously,” Chris Kolstad told the millers. Those farmers, state commission members and USW, he added, “are all united in our desire and goal to earn your full trust in the United States as your primary source of imported wheat.”

*Header Photo Caption: Panel on “Optimizing Rail Operations of U.S. Wheat Shipments and Minimizing Additional Expenses for Mexican Importers.

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Seventy-nine people participated in the 2018 edition of the biennial U.S. Wheat Associates (USW) North Asia Marketing Conference (NAMC) Aug. 26 to 28 in Kota Kinabalu, Malaysia.

Top management from leading milling companies in Japan, Korea and Taiwan, as well as U.S. wheat producers, state wheat commission staff and industry partners gathered to discuss current market factors and trends, U.S. wheat industry activities and the 2018 U.S. wheat harvest. Topics from 21 different speakers included the Global Wheat Outlook, Producing More and Better Wheat in More Sustainable Ways, The Trump Trade Agenda, and The Southeast Asian Milling Industry.

Quality improvement was a reoccurring theme at this year’s conference.

“We want customers to know that we are continuing research and work toward quality improvement,” said Mark Fowler, USW Vice President of Overseas Operations, whose presentation focused on why U.S. wheat remains the best choice for North Asia customers. “It is something that U.S. wheat farmers believe in and continue investing in.”

USW Vice President and West Coast Office Director Steve Wirsching provided insight to how U.S. wheat quality continues to improve and was joined by Arron Carter, wheat breeder and Washington State University associate professor, in a discussion on plant breeding innovation. Carter also expanded on these topics in a popular, second presentation on how U.S. farmers are producing more and better wheat in more sustainable ways.

USW President Vince Peterson addressed the current trade policy climate, its current and future impact on the market and discussed what U.S. wheat industry is doing to support its customers.

“We understand and share our customer’s concerns on trade policy affecting the region,” said Fowler.

U.S. participants also provided a wide-ranging look at the supplies and quality of U.S. hard red winter (HRW), hard red spring (HRS) and soft white (SW) wheat classes during the conference.

Additional guest speakers and topics included: Kenji Takihara, Executive Officer, Nisshin Seifun Group, providing a Japan market outlook; Kuen-Ho Shih, President, CGPRDI, highlighting the development and prospect of the Taiwanese market; Chang Kyoon Park, Chairman, KOFMIA, providing a Korea market outlook; Michael Drury, Chief Economist, McVean Trading and Investments, LLC, discussing the U.S. market environment; Jeff McPike, Manager of Global Marketing, McDonald Pelz Global Commodities, highlighting mega trends in world grain markets and North American grain logistics infrastructure; Joong-Ho Ahn, Senior Managing Director, PanOcean, providing an overview of the world ocean freight market; Collin Watters, Executive Vice President, Montana Wheat & Barley Committee covering North American Grain Logistics Infrastructure; Matt Weimar, USW Regional Vice President, discussing the Southeast Asian milling industry; and Joe Sowers, USW Regional Vice President, providing a global wheat outlook.

“This conference is always an excellent opportunity to meet with buyers and millers from collectively the largest U.S. market,” said Glen Squires, CEO, Washington Grain Commission (WGC). “It allows us, the state wheat commissions, and U.S. Wheat Associates to hear and discuss important issues and to showcase efforts underway to better serve them as customers in providing high quality wheat.”

In addition to the wheat buyers from milling companies at the conference, U.S. wheat producers from seven states either attended or provided financial support for the conference. USW thanks the Idaho Wheat Commission, the Oregon Wheat Commission and the Washington Grain Commission for their sponsorship and additional participants from the Kansas Wheat Commission, Montana Wheat & Barley Committee, North Dakota Wheat Commission and Ohio Small Grains Marketing Program for their support to make the conference a continued success. Additional funding was provided by USDA’s Foreign Agricultural Service.

“It is important for us to be present and engaging with our customers and serve as a reliable resource,” said Fowler. “But it also means taking the time to listen to their needs and input.”

USW has posted presentations from the 2018 North Asia Marketing Conference on its website here: https://www.uswheat.org/marketing/2018-north-asia-marketing-conference/ 

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Almost 100 people from 16 countries participated in the 2018 edition of the biennial U.S. Wheat Associates (USW) Latin American & Caribbean Buyers Conference July 18 to 20 in Rio de Janeiro, Brazil.  Apprehension about a growing number of trade policy issues as the conference started was quickly replaced by enthusiasm for the abundance of opportunities available from the 2018 U.S. wheat harvest and USW’s tradition of service.

 

Change was the overall theme of this year’s conference and was apparent from the start with the introduction of the newest USW South American Region colleagues: Miguel Galdos as the next Regional Director and Andres Saturno in a new regional position as Technical Specialist. Regional Vice President Alvaro de la Fuente has announced plans to retire in October and USW recognized his 41 years of service at the conference.

 

USW President Vince Peterson added perspective to the theme with a presentation illustrating the changing dynamics of the global wheat trade and increased competitiveness from Russia and other non-traditional importers into the region. Mark Fowler, Vice President of Overseas Operations, then highlighted how expansion of technical service will increase value for our U.S. wheat customers in the Mexican, Central American and Caribbean region and in the South American region.

 

“The service we provide combines with the variety and quality of the six classes of U.S. wheat available to remain the best choice for our customers in Latin America,” said Fowler.  “As the market becomes more competitive and our customers strive to differentiate their products to their customers, our ability to provide the technical service and product development assistance becomes even more vital for them and the farmers we represent.”

USW Vice President of Overseas Operations Mark Fowler.

 

Galdos provided an overview of the Latin American and Caribbean baking industry while Marcelo Mitre, Technical Specialist, USW/ Mexico City, and Casey Chumrau, Marketing Manager, USW/Santiago, shared several examples of how technical support has benefitted USW buyers and wheat food processors. U.S. participants also provided a wide-ranging look at the supplies and quality of U.S. hard red winter (HRW), soft red winter (SRW), hard red spring (HRS), soft white (SW) and durum during the conference.

 

Ambassador Rubens Barbosa (second from right), President of Abitrigo, the Brazilian Millers Association, was a guest speaker at the Latin American and Caribbean Buyers Conference.

Additional guest speakers included: Alejandro Daly, Executive President of ALIM, the Latin American Millers Association covering how labeling laws affect consumption; Ambassador Rubens Barbosa, President of Abitrigo, the Brazilian Millers Association, focusing on Brazil’s wheat production and national policies; Irineu J. Pedrollo, Owner of I&MP Consulting Associates, presenting on the experiences of a U.S. wheat buyer; Dr. Glenn Gaesser, Arizona State University, presenting on the nutritional challenges of a gluten-free diet; and Mara Isabel Perdomo, Broker Manager Director with Marita Freight and Trade, speaking on freight market dynamics.

 

In addition to the wheat buyers from milling companies at the conference, U.S. wheat producers from seven states either attended or provided financial support for the conference. USW thanks the Idaho Wheat Commission, the Oregon Wheat Commission and the Washington Grain Commission for their sponsorship and participants from the California Wheat Commission, Kansas Wheat Commission, Montana Wheat & Barley Committee, North Dakota Wheat Commission and Oklahoma Wheat Commission for their support to make the conference a continued success. Additional funding was provided by USDA’s Foreign Agricultural Service.

 

“It’s significant that the conference was held in Brazil this year because Brazil is one the world’s leading wheat importers,” said Kansas Wheat CEO Justin Gilpin in a report on the conference by Kansas Wheat.

 

Dr. Romulo Lollato, Extension Wheat Specialist at Kansas State University, spoke on “The Role of Agricultural Extension on Wheat Quality: A Case Study for Hard Red Winter.”

 

According to Gilpin, Lollato was able to communicate to buyers about what Kansas wheat farmers are putting into their crops for both management and quality.

 

“Buyers have a better understanding of what goes into wheat production and management for quality,” Gilpin said. “This will help differentiate U.S. hard red winter in a competitive marketplace.”

 

Kansas Wheat Vice President of Research and Operations Aaron Harries saw the conference as an opportunity for customers to meet U.S. growers and discuss wheat productio

USW Chairman and wheat grower Chris Kolstad.

n and the business of farming, and for growers to show their appreciation to buyers and millers who buy their crops. In fact, USW Chairman Chris Kolstad, a wheat farmer from Ledger, Mont., covered “The Economics of Growing Wheat” at the conference.

“I hope that the buyers and attendees appreciate the transparency we show,” Harries said. “We fully disclose information about the crop, even in years when our wheat crop isn’t that good. I hope they come away from the conference knowing that if they seek any information or expertise, as sellers we have that readily available for them.”

 

USW has posted presentations from the 2018 Latin American, Caribbean and South American Buyers Conference on its website here: https://www.uswheat.org/marketing/2018-latin-american-and-caribbean-buyers-conference/.