As the industry’s export market development organization, U.S. Wheat Associates (USW) works to demonstrate the functional quality, value and reliability of all six classes of U.S. wheat. USW has an undisputed reputation for transparency and dedication to service. The organization strives to be a valuable resource and partner to our export customers in ways that provide a significant return on farmer and federal investment in wheat export market development.
Recent examples of our work are shared below. Please check back regularly for new success stories.
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Working to Increase Wheat Consumption in Taiwan
In Taiwan, wheat consumption has steadily grown while rice consumption has declined. The reason,…
Establishing U.S. Wheat as Quality Standard in The Philippines
It can be an uphill battle to convince milling wheat buyers to opt for premium-priced, but…
Baking Workshops Build Demand for U.S. Hard Red Winter Wheat in Colombia
In Colombia, USDA Foreign Agricultural Service cooperator U.S. Wheat Associates (USW) is helping…
Protecting Vietnam’s Growing Demand for U.S. Soft White Wheat
Vietnam’s flour millers annually import a total of more than 1.8 million metric tons (MMT)…
USW Provides Essential Wheat Crop Quality Data Every Year
Because no two crops are alike, the world’s flour millers, bakers and wheat food processors…
Nurturing Global Recognition for U.S. Wheat Baking Industry Expertise
Bakers around the world consider flour produced from U.S. wheat to be consistently high quality…
Latin American Buyers Conference Builds Knowledge Base for Future U.S. Wheat Exports
A Latin American and Caribbean Buyers Conference June 2016 in Portland, OR, sponsored by USDA…
Market Development Helps Build Future Demand for U.S. Wheat in China
Euromonitor International has predicted that sales of baked goods in the People’s Republic…
Trade Service and Visit to the United States Help Increase U.S. Wheat Exports to Colombia
To help Colombian wheat buyers find ways to import more U.S. wheat, USDA Foreign Agricultural…